General Manager

Company Description Lead a High-Performing Club. Drive Results. Develop People.

At Everlast Gyms, we're building market-leading fitness clubs powered by exceptional people.

As a General Manager, you'll take full ownership of your club's performance, leading across sales, service, operations and people development. You'll create an environment where colleagues thrive, members achieve their goals and commercial results follow.

This is a hands-on leadership role where you'll lead from the front, inspire high-performing teams and deliver an outstanding member experience while driving sustainable business growth.

Reporting into the Area Manager, you'll be accountable for every aspect of club performance, from membership growth and profitability to operational excellence and colleague development.

Why Join Everlast Gyms?

Free Everlast Gyms membership
20% colleague discount across all Frasers Group brands

Monthly recognition through Everlast Champions and Frasers Champion programmes

Funded qualifications including Level 3 and Level 5 Management & Leadership Ongoing leadership, commercial and fitness product development

Opportunities to expand your fitness knowledge and deliver PT or Group Training sessions

Clear progression opportunities within a growing national business

Be part of a high-performance culture that rewards ambition, ownership and results

Job Description

The Role As General Manager, you'll be responsible for the overall performance and day-to-day operation of your club.

You'll lead a team focused on delivering exceptional member experiences, commercial success and operational excellence while creating a culture built on accountability, development and continuous improvement.

Lead & Develop High-Performing Teams Recruit, develop and retain talented colleagues across all areas of the club Create a culture of accountability, engagement and high performance

Deliver regular coaching, development and performance conversations

Support succession planning and career progression within your team

Lead by example through visibility, professionalism and energy

Drive Commercial Performance Own club performance across memberships, retention, secondary spend and profitability

Deliver sustainable membership growth through strong sales leadership

Monitor KPIs and identify opportunities to improve performance

Support the delivery of local marketing and member acquisition initiatives

Take ownership of revenue growth and commercial decision-making

Deliver Outstanding Member Experiences Create a welcoming, engaging and inclusive environment for every member

Ensure consistent delivery of Everlast Gyms' member experience standards

Build a culture that puts members at the centre of every decision

Drive member satisfaction, engagement and retention

Lead by example on the gym floor and within the club Operational Excellence Oversee all daily, weekly and monthly operational processes

Ensure company standards are maintained across every area of the club Drive exceptional presentation, cleanliness and safety standards

Ensure company initiatives, programmes and campaigns are delivered successfully

Maintain effective cost control and operational efficiency

Compliance & Health & Safety Take responsibility for Health & Safety and regulatory compliance

Ensure all company policies and procedures are followed

Oversee pool plant operations where applicable

Manage risk effectively while maintaining a safe environment for members and colleagues

Qualifications

What We're Looking For Essential Minimum  one year's management experience within the fitness, leisure, hospitality or retail sectors

Proven experience leading and developing successful teams

Strong commercial awareness with a track record of achieving business targets

Excellent communication and leadership skills

Passion for delivering outstanding customer experiences

Ability to analyse performance data and drive improvements

Positive, resilient and solutions-focused mindset

Flexible to work evenings, weekends and Bank Holidays when required

Desirable

Experience with in a fitness or leisure environment

Level 2 Fitness Qualification Understanding of membership sales, retention and club operations

Pool plant and Health & Safety experience

Additional Information Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating world-class fitness environments whilst investing in our people, products and facilities. This is an opportunity to lead a business, develop exceptional…