Marketing Manager B2C & Retail

Position: Marketing Manager – B2C & Retail
Location: St. Helens

Warrington | Hybrid | £35,000–£45,000 + bonus

I’m working with an established, product-led business in Warrington who are looking for a Marketing Manager to take ownership of their B2C and retail marketing across one of their key consumer brands.

You’ll have real ownership of the brand, working across retail, campaigns, product launches and agencies, with plenty of scope to bring new ideas and influence how the brand continues to grow.

There are already some great foundations in place, but they’re looking for someone who will come in, take the lead and bring a fresh perspective to how the brand is marketed.

What will you be doing?
You’ll own the B2C marketing plan and work closely with Sales, Product, Commercial and Technical teams to make sure activity is both creative and commercially effective.

You’ll be involved across:

Owning the B2C marketing strategy, budget and campaign calendar
Developing campaigns around product launches, seasonal activity and retail promotions
Working closely with retail account teams and customers
Improving product listings, digital shelf content, imagery, reviews and conversion
Developing activity across social media, influencers, paid media, email and content
Managing external agencies across creative, PR, social, content and paid media
Briefing agencies and managing campaigns from initial idea through to delivery
Managing budgets, timelines and campaign performance
Working closely with Product, Commercial, Technical, Sales and Customer Services teams
Making sure all customer-facing content is accurate, relevant and commercially focused
A big part of the role will be managing relationships with key retail customers, so you’ll need to be comfortable working with retail accounts and understanding the pace and demands that come with them.
What are they looking for?

The key thing here is strong B2C and retail marketing experience.

You’ll ideally have worked within a retail, ecommerce or consumer-focused, product-led environment and be comfortable turning customer insight and commercial priorities into campaigns that deliver.

You’ll ideally have experience across:

B2C and consumer marketing
Retail marketing
Ecommerce and digital content
Product launches and campaigns
Agency management and briefing
Social, content, paid media or influencer activity
Working with retail customers
Campaign performance and analytics

Experience with in home improvement, consumer products, ecommerce, DIY, interiors or another retailer-led category would be a bonus, but isn’t essential.

They’re looking for someone who is creative and full of ideas, but also commercially minded and comfortable getting into the detail. This is a hands-on role, so you’ll have the opportunity to actually deliver the work rather than simply manage a team who do it for you.

The business

This is a particularly exciting time to join as they’re building out their Marketing function and looking for people who want to help shape it.

You’ll have the freedom to look at what’s currently in place, bring your own ideas and make improvements rather than simply stepping into a role where everything is already set in stone.

The culture is friendly and personable, with a real family feel, but you’ll also have the structure and backing of a larger international organisation.

What’s on offer?

£35,000–£45,000 salary
Flexibility around salary for the right person
Monthly bonus of up to £300 based on company performance
Hybrid working – 3 days in the Warrington office / 2 from home
20 days’ holiday, increasing with length of service
Office closure over Christmas, which doesn’t come out of your holiday allowance
Lots of autonomy and the opportunity to make the role your own
If you’re a retail/B2C marketer who wants to bring new ideas, take ownership and genuinely help shape a growing Marketing function, I’d love to hear from you.

INDBSO