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Business Development Executive

Job in St Helens, Merseyside, L34 2GA, England, UK
Listing for: Cosine Group
Full Time position
Listed on 2026-10-17
Job specializations:
  • Sales
    Business Development, Sales Representative
Salary/Wage Range or Industry Benchmark: 28500 GBP Yearly GBP 28500.00 YEAR
Job Description & How to Apply Below
Ideal location

St Helens, United Kingdom, WA9

Territory covering

Chester, Liverpool, Preston, Warrington, Wigan and surrounding areas

Want to represent market-leading drinks brands, including Smirnoff, Guinness, and Gordon’s? Fantastic Business Development Executive opportunity in your area – working for CPM representing Diageo and its products in the off-trade retail sector. Salary: up to £28,500 per annum plus up to £3,000 bonus & company car.

Working for CPM as a Business Development Executive you will be a part of our Diageo off-trade team, calling into Grocery multiples such as ASDA, Tesco, Sainsbury's, and Morrisons. Your aim is to increase awareness of Diageo’s innovative brands and ensure that opportunities to promote these brands have been maximized.

Whilst this is a Business Development Executive role, all the stores will already stock some or all the brands, so your persuasive and relationship-building skills will be key to ensuring that all in-store opportunities have been put in place and ensuring all stores on your territory fulfil their potential.

As a Business Development Executive for CPM, the brands you will work with include:

Smirnoff, Gordon’s, Guinness, Captain Morgan’s, Baileys, Johnnie Walker, and Tanqueray.

A typical day for a Business Development Executive will include:
  • Carrying out face-to-face visits into off-trade multiple retailers on your territory.
  • Advising key stakeholders on promotions and increasing awareness of the whole product range and, in turn increasing sales.
  • Using the great data provided to check stock levels and resolve any potential problems.
  • Ensuring the agreed shelf space and displays are in place to maximize sales.
  • Using your local market and sector knowledge to draw up bespoke business plans and make informed recommendations to store managers.
  • Reporting during and after each call on the tablet provided, sharing invaluable competitor information with the business and your achievements in call too.
You would enjoy this Business Development Executive Role if:
  • You are looking for a sales career working within the drinks industry and would be passionate about representing such great brands.
  • You are tenacious and like to explore every opportunity and pride yourself in doing a great job and achieving targets.
  • You are commercially minded and are happy to analyse in-store data to help you achieve your goals. Previous retail experience is ideal, however full training will be given.
  • You have excellent relationship-building skills and would be able to use these to influence decision-makers.

A full UK driving licence is essential.

Why work for us as a Business Development Executive:
  • Salary
    : up to £28,500 Plus up to £3,000 Bonus.
  • Pension Plan: Secure your future with a pension plan.
  • Holiday Package: Recoup with 20 days of holiday plus bank holidays, extending by one day each year of service up to 25 days.
  • Company vehicle
    :
    Enjoy a company vehicle.
  • Life Assurance
    :
    Enjoy peace of mind knowing you have 1X life assurance.
  • DIGICARE+ App
    :
    Enjoy convenient access to second opinions from doctors, personalised counselling sessions and expert nutritionist advice.
  • Peppy
    :
    Confidential access to expert health support across areas like fertility, menopause, pregnancy, and more.
You would enjoy this Business Development Executive role if:
  • You enjoy meeting new people and can quickly form long-lasting relationships.
  • You would be proud to represent Diageo and its premium alcohol brands and are committed to delivering the best support to their customers.
  • You would relish the opportunity to take ownership of your own territory and consistently deliver against your targets.
  • You enjoy achieving, making an impact, and like to maximise every opportunity.
  • You have a proactive attitude, with the ability to…
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