Area Development Manager - Mobile Applications

To develop sales, profitability and market share for Mobile Applications within the assigned geographical area/allocated customers by identifying opportunities, acquiring new business and expanding strategic customer relationships. The role provides high-quality commercial and technical coordination across the Mobile Applications portfolio, including hydraulics, electronic controls, automation, electrification and digital solutions, while ensuring responsive, cost-effective customer support.

Main Objectives and Responsibilities

• Maintain expert knowledge of mobile hydraulics, electronic controls, electrification, automation, telematics and digital services.
• Monitor customers, competitors, legislation, sustainability requirements and trends across key mobile machinery sectors within the assigned area; share actionable market intelligence.
• Analyse territory performance, customer needs, installed base and market potential to prioritise target sectors, accounts and opportunities.

• Develop and execute an area business plan aligned with the UK and Ireland Mobile Applications sales strategy, delivering agreed order intake, revenue, profitability and market-share targets.
• Create acquisition plans and account development strategies for target OEMs, distributors, systems integrators and strategic partners.
• Maintain accurate forecasts, opportunity pipelines and account plans, and coordinate internal resources to progress customer projects efficiently.

• Build trusted relationships with decision-makers, engineering teams and procurement stakeholders throughout the assigned area.
• Coordinate sales, application engineering, product management, service, operations and manufacturing resources to deliver agreed customer outcomes.
• Represent customer and market requirements internally and maintain effective relationships with regional units, plants, suppliers and professional bodies.

• Deliver disciplined customer coverage across the assigned area, including prospecting, visit planning, opportunity management and timely, high-quality CRM reporting.
• Develop senior relationships with key customers and partners and conduct commercial negotiations within delegated authority, governance and margin requirements.
• Manage RFQs and projects from opportunity identification through quotation, development and series production, coordinating competitive technical and commercial solutions.
• Promote the full Mobile Applications portfolio through solution-based selling, cross-selling and value propositions tailored to customer applications.
• Resolve customer enquiries and commercial issues, manage risks and overdue debt, and support trade fairs, product launches and regular business reporting.

• HNC/HND, degree or equivalent in mechanical, electrical, electronic, mechatronic, automotive engineering or a related discipline.
• Proven experience in technical sales, business development or account management, with evidence of winning new business and delivering profitable growth.
• Strong knowledge of mobile hydraulic systems, electronic controls, automation and electrification, with the ability to develop value-led customer solutions.
• Experience of territory and strategic account planning, complex quotations, commercial negotiations and contract review.
• Proficient with CRM, SAP or equivalent systems and Microsoft Office; excellent communication, influencing, presentation and negotiation skills.
• Willing and able to travel regularly across the assigned area and wider UK and Ireland, with occasional European travel.

Geographical & Sales Coverage

Assigned territory/customers…