Marketing Specialist - Building Materials

Job Overview

The Category Marketing Specialist for Building Material Categories is responsible for developing and executing marketing strategies to drive sales and brand awareness for home improvement products within the retail sector. They oversee all aspects of marketing campaigns, from strategic planning and budget management to campaign execution and performance analysis, with a focus on reaching and engaging target customers.

Competitive salary: $55,000–75,000 per year.

• Develop and implement comprehensive marketing plans and strategies for home improvement categories, aligning with overall business goals and objectives.
• Define the positioning and messaging for home improvement products, ensuring alignment with customer needs, market trends, and competitive landscape.
• Lead the planning, execution, and optimization of integrated marketing campaigns across digital advertising, print media, social media, email marketing, and in-store promotions.
• Collaborate with internal and external creative teams to develop compelling marketing collateral, including advertising materials, product packaging, signage, and promotional displays.
• Oversee the creation and curation of content for category marketing campaigns, including graphic design, landing pages, blog posts, and video content.
• Utilize market research and competitive analysis to identify opportunities for growth and understand customer preferences.
• Develop and manage marketing budgets, allocating resources effectively to achieve desired results while maximizing ROI.
• Monitor and analyze key performance indicators (KPIs) and share results with key partners monthly.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with product launches, promotions, and inventory management.

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Experience in marketing management, preferably in the retail or home improvement industry, with focus on product marketing and category management.
• Knowledge of the customer journey for Lumber and Building Materials is an asset.
• Strong understanding of home improvement products, trends, and customer needs, able to translate insights into actionable strategies.
• Excellent strategic thinking, problem‑solving, and a track record of driving results through innovative marketing initiatives.
• Creative mindset to develop compelling messaging and content.
• Strong project management skills, managing multiple campaigns and deadlines.
• Proficiency in marketing analytics tools and techniques for performance tracking.
• Excellent communication and interpersonal skills, collaborating with cross‑functional teams and external partners.