Communication & Marketing Coordinator

Campus Description

Located in the City of Stafford, just southwest of Houston, the Stafford Municipal School District (SMSD) is a unique and innovative public school system serving a diverse and dynamic community. As the only municipal school district in the state of Texas supported primarily by local sales tax revenue, SMSD benefits from a distinctive funding model that supports a strong financial position while prioritizing student-centered investments.

Serving approximately 3,500 students across five campuses, SMSD is committed to delivering a high-quality educational experience that prepares all learners for success in college, career, and life. The district emphasizes academic excellence, innovation, and whole-child development, offering a range of programs designed to meet the needs of every student, including advanced academics, career and technical education, fine arts, and athletics.

SMSD is known for its small-district feel, strong community partnerships, and a culture of continuous improvement. Educators and staff work collaboratively to create safe, inclusive, and engaging learning environments where students are empowered to reach their full potential.

6/3/2026

1

Full Time

Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees, and to the public.

Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.

Produce engaging multimedia content (written copy, graphics, photos, videos) for platforms like Instagram, Tik Tok, Facebook, and X.

Ensure that public information activities contribute to the attainment of district goals and objectives.

Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.

Serve as district representative on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and make presentations.

Manage district website.

Foster growth by responding to comments, direct messages, and inquiries in a timely, brand-aligned tone.

Develop and publicize reports related to the performance of the district and articulate district goals and objectives.

Comply with policies established by federal and state law, State Board of Education rule, and local board policy.

Compile, maintain, and file all reports, records, and other documents as required.

Follow district safety protocols and emergency procedures.

Develop and administer the department budget based on documented needs and ensure that operations are cost effective and funds are managed wisely.

Select, train, supervise, and evaluate staff and make recommendations relative to assignment, retention, discipline, and dismissal.

Develop training options and/or improvement plans to ensure exemplary operation of the communications function.

None

Tools/Equipment Used:
Standard office equipment including personal computer and peripherals; camera; video camera

Posture:
Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting

Motion:
Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching

Lifting:
Occasional light lifting and carrying (less than 15 pounds)

Environment:
May work prolonged or irregular hours; frequent district wide and statewide travel

Mental Demands:
Work with frequent interruptions; maintain emotional control under stress

Bachelor's degree in English, journalism, communications, or related field

Excellent public relations, organizational, communication, and interpersonal skills

Ability to speak effectively before groups of employees, parents, or the public

Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district

Thorough knowledge of media relations and public relations functions

Ability to use software to develop spreadsheets, perform data analysis, and do word processing

Three years journalism or communications experience

72,,739 (min / mid / max)