Area Sales Manager - Midlands

The Opportunity

An established and rapidly growing Materials Handling business is seeking an ambitious Area Sales Manager to drive growth across the Midlands region.

With a strong presence across multiple UK locations and continued expansion plans, this is an exciting opportunity to join a forward-thinking organisation investing heavily in its people, product portfolio and market share.

This role offers autonomy, strong earning potential, and the opportunity to represent globally recognised equipment brands within a thriving sector.

Reporting to the Regional Sales Manager, you will take ownership of a defined Midlands territory, driving new business development while nurturing and expanding existing client relationships.

You will manage the full sales cycle - from prospecting and identifying opportunities through to negotiation and closing - across a wide portfolio of new and used materials handling equipment.

• Develop and execute a strategic territory plan to grow regional market share
• Identify and secure new business opportunities through proactive prospecting
• Manage and grow relationships with existing customers
• Represent a leading portfolio of materials handling equipment
• Negotiate contracts across outright purchase, lease purchase and contract hire options
• Manage the end-to-end sales process and maintain a strong pipeline
• Use CRM systems to track activity and forecast performance
• Prepare regular sales reports and contribute to overall branch performance

You are a driven, commercially minded sales professional with experience in the materials handling industry. You thrive in a field-based environment and are confident managing your own territory with minimal supervision.

• Proven track record in materials handling or capital equipment sales
• Strong new business development skills
• Experience managing the full sales cycle
• Highly organised with strong territory and route planning capability
• Commercially astute with understanding of different funding models (purchase, lease, contract hire)
• CRM literate with structured pipeline management approach
• Self‑motivated and target-driven

• Full, clean UK driving licence
• Willingness to travel extensively across the Midlands region

OTE: K open ended, including generous commission, healthcare, pension, hybrid car, mobile phone and laptop

ADR Specialists Ltd are an equal opportunity employer and operate as an Employment Business and Recruitment Agency.