Senior Brand Manager Europe - England, fluent in German

Overview

Requisition
Position Type: FT Permanent
Workplace Arrangement:

Kerry Dairy Ireland is a vertically integrated Dairy Business that encompasses a number of divisions spanning from its Agribusiness (Kerry Dairy Farms) through to Dairy & Nutritional Ingredients & its Dairy Consumer Foods Business. With its strong Dairy heritage, world class sustainability credentials, a deep-rooted connection to its 3000 Farmers & milk suppliers, right through to its portfolio of household favourite Brands, Kerry Dairy are one of the World’s Leading Dairy Businesses, with a Revenue in excess of €1.3bn annually.

The Dairy Consumer Foods division, is home to a number of the UK & Irelands favourite Dairy & Plant Based Brands (Strings & Things; PURE Dairy-Free; Dairygold, Charleville, Golden Cow, Coleraine, Low Low & Attack a Snak). On top of this, we are the largest supplier of Private Label Dairy spreads in the UK & supply all major Retailers in the UK, Ireland as well as parts of mainland Europe.

We are seeking a dynamic Senior Brand Manager to join our team and drive our brand in Europe (key focus being Germany). The ideal candidate will have a passion for brand management, excellent communication skills, and the ability to work collaboratively across teams.

Working in Brand Management here at Kerry Dairy Consumer Foods will push you to lead execution and in-market activation from day one. This is a very entrepreneurial environment, so you need to like working at a fast pace. This position is perfect for someone who’s a strategic thinker, hands-on leader, and digitally-savvy innovator.

Reporting directly into the Head of Core Brands and Business, the Senior Brand Manager will work within a small team cross-functional team to maximise our potential within Europe.

Germany will be the main focus but there are other markets which will require support too, including France.

• You’ll be responsible for driving the growth of our Cheestrings & Ficello brands to drive competitive advantage, profitable growth, increase in brand value and maximum return on investment for Kerry Dairy Consumer Foods.
• You’ll need to be open minded and flexible, happy to work across a broad range of responsibilities. This will include everything from managing above and below the line activations, working on an NPD and innovation pipeline, briefing and managing external agencies and developing and executing brand plans.
• This role is hands on, giving you the chance to work across the full marketing mix. Key to being successful will be a strong understanding of the German market place and a deep interest in insights of German and French families.

Joining us means working in a fast, agile and ambitious environment, with talented people who really care about what they do.

We’re hungry for new ideas, so we’ll always listen to yours. And because we’re always looking to the future, you’ll find plenty of opportunities to learn and grow. In fact, like our entire business, you’ll never stand still.

• Our ideal candidate will have a strong understanding in Marketing; ideally (but not necessarily!) having worked previously in a Consumer Good business, or similar

• You’ll be fluent in both English and German languages

• You’ll be great at working collaboratively and will ideally have experience in managing third party agencies and/or distributors.

• You’ll have a strong understanding of how to write and implement a brand marketing plan, plus you’ll be comfortable measuring and evaluating campaigns

• You’ll demonstrate strong levels of ownership of projects & drive and determination to deliver results

• You’ll have strong verbal and numerical skills with a great attention to detail

• You’ll have brilliant communication skills; able to build relationships internally and externally that will drive your business forward

• Plus you’ll love food and will be as excited as we are about working for Kerry Dairy Consumer Foods!

It s required to be based in Staines office 2 days a week

Whilst experience is important, finding the right person who will live and breathe our Values is something we’re super passionate…