Director, Global Government Affairs and Public Policy – Europe

Job Overview

Service Now is seeking a Director of Global Government Affairs and Public Policy Europe a newly created senior-level position responsible for leading our government affairs strategy and engagement across key European markets with an emphasis on France, Switzerland, Netherlands and Germany and targeted engagement with EU institutions in Brussels. This individual will be our lead strategic voice with national and regional government stakeholders, regulators and industry associations across Europe.

This individual will be responsible for leading government affairs efforts in European markets and regulated industries (e.g., financial services, energy, healthcare) focusing on public sector and regulated market customers.

This role can be located in any of the following regions:
Brussels, Berlin, Paris, Dublin.

• Lead Service Now’s government affairs and public policy engagement with a focus on France, Germany, Switzerland, Netherlands, Brussels and additional European countries as needed.
• Build, strengthen and manage relationships with ministers, senior government officials, regulators and EU policymakers.
• Serve as a senior advisor to Service Now executives and country GMs particularly in navigating regulatory risk and opportunity across public sector and regulated industries.
• Engage proactively in local and regional policy making processes and represent Service Now in industry associations, coalitions and public forums.
• Be a people manager having direct reports and overseeing a team of consultants/lobbyists in a number of countries in EMEA and actively support internal sales teams.
• Advise global leadership on complex EU and national policy environments that directly impact market access, competitiveness and innovation.
• Help manage Service Now’s brand, policy, political, business and regulatory positioning across mission‑critical markets.
• Shape the public‑policy environment in alignment with Service Now’s vertical GTM strategy across public sector and regulated industries.
• Develop and execute comprehensive multi‑country advocacy strategies informed by real‑time political, regulatory and economic developments.
• Provide timely strategic policy advice on issues including but not limited to:
  • AI governance and emerging technologies
  • Cloud computing and data sovereignty
  • Cybersecurity and digital infrastructure
  • Public‑procurement digital services and smart government
  • Privacy, cross‑border data flows and digital trade
  • Partner closely with internal stakeholders including legal, sales, product and public‑sector teams to align regulatory developments with go‑to‑market strategies.
  • Act as a visible thought leader across Europe representing Service Now in high‑level policy discussions and public‑private dialogues.
  • Lead or support strategic policy campaigns, thought‑leadership white papers and executive briefings.
  • Monitor and influence EU‑level initiatives with downstream impact on Service Now’s operations and customer base across Europe.
  • Provide counsel on public‑sector tendering processes and regulatory changes affecting market entry and competitiveness in EU member states.
  • Coordinate efforts with global colleagues in the US, EMEA, APAC and Latin America to ensure consistent messaging and global alignment.

• Minimum 10‑15 years of senior‑level experience in government affairs, public policy or regulatory roles within the tech sector, consulting, trade associations or government institutions within Europe.
• Proven experience working in or with French, Swiss, Dutch, Irish, German and EU institutions including demonstrated ability to influence complex multi‑stakeholder environments.
• Track record of engaging with C‑suite executives and cabinet‑level officials on public‑policy matters.
• Advanced degree in law, political science, international affairs, economics or a related field preferred.
• Deep expertise in EU and country policy frameworks, emerging technology regulation and transatlantic regulatory developments.
• Fluent in English; fluency in French and/or German highly desirable.
• Excellent strategic judgment, communication and negotiation skills.
• Strong analytical and writing skills…