SEO and Content Manager

ESI Digital Marketing Manager - SEO

Country: ESI - Wide

City: Staines

Employment Status: Full Time

Division: ESI Marketing (Digital Demand)

The Digital Marketing Manager – SEO will join the ESI Digital Demand team at an exciting time to own and manage the organic search and associated content strategy. Responsible for growing search share of voice and commercially relevant traffic, you’ll combine deep analytics and technical SEO with compelling content that attracts, educates, and converts.

You’ll join a high‑performing and expanding team of digital experts who have consistently driven impressive year‑on‑year growth and will be a fundamental player in the ambitious growth plans for an already successful global organisation. This role reports to the Director of Digital Demand but will work very closely with the wider digital team, particularly the segment focused Digital Marketing Managers, regional and local marketing teams, search engine marketing agency partners, and the wider content and copywriting teams.

• Own the international SEO strategy for established, growth, and emerging markets to increase commercially relevant traffic and conversions on ADP websites.
• Work with internal and agency stakeholders to grow the visibility of ADP websites/propositions in search engine results.
• Own the identification and work with agency partners, the ESI, and the global web team to remediate any technical SEO improvements.
• Own the SEO content strategy and work with the digital copywriter and agency resource to create compelling search‑engine‑friendly content that converts.
• Work with the wider digital marketing team to establish a best‑in‑class search strategy in response to generative AI, ensuring we capitalize on the rollout of Google’s AI, ChatGPT, etc.
• Work with local marketing teams and international search agency(s) to develop a genuinely local strategy for SEO and content creation and local amplification.
• Work with internal PR to deliver digital outreach campaigns focused on backlinking and improving domain authority.
• Monitor and report on key organic search performance metrics, and respond to successes or performance declines with clear plans and actions to remedy them.
• Support local product marketers to enhance on‑site propositional content while ensuring it delivers SEO value.
• Leveraging tools, technology, and agency expertise, identify SEO gaps and opportunities to grow visibility in‑market against ADP competitors.
• Work within our global web estate team to manage SEO & technical web projects from strategy, execution, and reporting.
• Work with the wider ESI marketing team to advise and execute on local and global campaigns where necessary.
• Maintain compliance with internal policies and external regulations in partnership with internal stakeholders.
• Use/Build/Develop digital analytics and reporting platforms to measure success and performance of SEO actions.

• 5+ years managing B2B SEO strategy/implementation and content ideation processes.
• Demonstrable experience leading a successful international SEO strategy that has driven increased visibility, traffic, and conversion.
• Demonstrable experience ideating and developing content for SEO and beyond.
• Experience working with paid media and web teams on a joined‑up approach to search marketing that dominates the SERPs and drives market visibility.
• SEO agency and copywriting resource management, including leading project calls and liaising with internal and external stakeholders.
• Strong analytical focus on numbers and detail.
• Strong working knowledge of digital marketing reporting platforms (Google Analytics/GA4, Data Studio, SEMRush, Search Console, etc).
• Solid understanding of technical SEO principles and working with key stakeholders on resolution.
• Ability to review, edit, and work with stakeholders to develop compelling copy.
• Solid understanding of broader digital demand generation channels and their relevance to the overall search strategy.
• Natural inquisitiveness and a “so what?” attitude to deliver the best outcome.
• Experience and knowledge of digital marketing attribution and testing frameworks advantageous.
• Knowledge or…