Direct to Consumer Sales Manager

Direct to Consumer Sales Manager Skip to main content

This Website Uses Cookies#Direct to Consumer Sales Manager page is loaded## Direct to Consumer Sales Manager Apply remote type:
On-Site locations:
Staines, United Kingdom time type:
Full time posted on:
Posted 30+ Days Agojob requisition :
JR1022##
** Love what you do at Kinetico
** Kinetico believes in treating its employees with respect. They play a vital role in enabling our innovation, growth and success. We strive to provide them with opportunities to grow in a motivating environment. To view positions currently available at Kinetico, click the button below.#
*
* Job Description:

***
* Purpose:

** The Sales Manager D2C is responsible for leading and accelerating growth within Kinetico UK’s Direct-to-Consumer residential sales channel. This role focuses on improving the efficiency, capability, and conversion performance of the current Water Treatment Experts, while supporting a structured expansion into new territories. The Sales Manager D2C will champion innovative ways of selling, raise in-home demonstration-to-sale conversion rates, embed referral-led growth, and increase average sale value through solution-led customer interactions.

The role is central to delivering a premium, consistent customer experience and driving scalable D2C growth aligned to Kinetico UK’s wider residential strategy
** Key Areas of Responsibility:
**** Direct Sales Strategy & Leadership
*** Deliver the Direct sales plan in line with the national residential growth strategy.
* Lead, coach, and motivate WTEs to achieve and exceed sales targets.
* Set clear KPIs and performance expectations for individual reps and territories.
* Build a high-performance culture focused on customer outcomes, accountability, and continuous improvement.
* Provide regular performance insights and recommendations to the Head of Residential Sales.
** Efficiency & Capability Uplift of Water Treatment Experts
*** Increase productivity and effectiveness of the existing WTE team through structured coaching, ride-alongs, and skills development.
* Identify performance gaps and deploy targeted training plans covering product knowledge, consultative selling, and closing skills.
* Improve pipeline discipline, CRM (Salesforce) usage, and route planning to maximise demos per rep and success per visit.
* Standardise best-practice approaches across the team to ensure consistency and scalability.
** Conversion Improvement (In-Home Demo → Sale)
*** Own and improve the Direct demonstration journey to raise conversion rates.
* Strengthen WTE capability in needs-based selling, value articulation, and objection handling.
* Analyse lost sales data to identify barriers and implement corrective actions.
* Introduce structured coaching and playbooks to drive improvement in close rate, confidence, and customer trust.
** Territory Expansion & Growth Delivery
*** Support the phased expansion of Direct coverage into new UK territories.
* Assess territory performance and growth potential, recommending recruitment or resourcing where needed.
* Ensure new territories launch with consistent standards of sales process, customer experience, and reporting.
* Track ramp-up performance and implement interventions to hit early-stage growth milestones.
** Innovative Selling & Customer Experience Excellence
*** Test and implement new ways of selling aligned to market trends and consumer behaviours (e.g., hybrid/virtual demos, digital lead nurturing, consultative water assessments).
* Work with Marketing to align Direct messaging, lead quality, and campaign effectiveness.
* Ensure every customer interaction reflects a premium Kinetico experience, from first contact through install handover.
* Monitor satisfaction, feedback, and complaints and…