DTC Site Manager

Base Pay Range

$90,000.00/yr - $/yr

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

Take Responsibility – The Position

As DTC Site Manager
, you will shape how Stokke shows up across our Direct‑to‑Consumer (DTC) e‑commerce channels in the U.S. and Canada. This role blends creative storytelling, digital merchandising, and content operations to ensure our brand‑owned site reflects our premium Scandinavian identity while maximizing commercial performance.

You will curate how products and collections are presented across the site, executing merchandising strategies that bring campaigns, launches, and key cultural moments to life. Beyond managing content, you will help craft a cohesive digital shopping experience that resonates with first‑time parents and strengthens our brand presence.

This role is ideal for a design‑forward operator with strong e‑commerce instincts — someone who is equal parts creative and analytical, and who thrives in a fast‑paced, cross‑functional environment.

Main Responsibilities Engage with Vision & Passion

• Act as a key partner to Site Merchandisers across DTC and dropship channels.
• Serve as the editorial lead for product storytelling across the site — from homepage to PDPs.
• Support the Sales team by ensuring consistency of Stokke PDP content across  partners.
• Translate product launches, brand campaigns, and cultural moments into inspiring digital merchandising experiences.

Drive Execution Across Channels

• Oversee daily content refreshes, launch rollouts, asset updates, and QA checks across Shopify Plus and Salesforce Commerce Cloud
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• Own the master merchandising calendar, ensuring all teams align behind seasonal, weekly, and campaign‑driven drops.
• Build and manage site promotions, including discount codes, bundles, and offer‑based campaigns — aligned with marketing and inventory priorities.
• Prioritize high‑impact updates that drive sales, reflect brand storytelling, and support product urgency.

Craft Content That Sells

• Partner with Brand Marketing and Site Analytics to adapt creative assets into high‑performing PDP, PLP, and homepage content.
• Ensure all products are tagged, sorted, and merchandised to maximize discoverability and conversion.
• Maintain a sharp awareness of premium digital trends to bring fresh creative thinking to cross‑category merchandising.
• Elevate the digital product experience through strong visual storytelling and brand alignment.

Optimize, Automate & Scale

• Create and refine SOPs for DTC content operations with an iterative, test‑and‑learn mindset.
• Collaborate with Development and Analytics to uncover opportunities that improve speed, quality, and scalability.
• Track site changes, launches, promotions, and workflows using Smartsheet, Jira, and other project management tools.
• Identify and fix content issues quickly and proactively.

Collaborate & Report Like a Pro

• Partner closely with Demand Planning, Supply Chain, and Customer Service to ensure product availability for launches and campaigns.
• Work with Site Analytics on CRO tests and digital experience enhancements.
• Deliver clear reporting on content performance and site effectiveness, providing data‑driven insights for stakeholders.

Better Together – The Ideal Profile

You are a creative, detail‑oriented e‑commerce professional with a passion for digital merchandising and a strong editorial instinct. You thrive at the intersection of content, commerce, and design — and you bring the clarity, collaboration, and executional rigor needed to create high‑performing digital experiences. You excel in fast‑paced environments, enjoy working cross‑functionally, and love shaping how…