VP, Digital, Global Partnerships

VP, Digital, Global Partnerships

Title:

VP, Digital, TKO Global Partnerships

Reporting to: SVP, Partnership Marketing & Digital, TKO Global Partnerships

Company

TKO Group Holdings (NYSE: TKO) is a premium sports and entertainment company. It owns iconic properties including UFC, WWE, and P , reaching 1 billion households across 210 countries and territories. TKO also partners with major sports rights holders through IMG, a global sports marketing agency, and On Location, a premium experiential hospitality leader.

Role Overview

The VP of Digital will be the TKO Global Partnerships digital growth architect—a leader who has built, scaled, and reinvented digital at the highest levels. This individual will lead digital across the Global Partnerships portfolio: strategy, platforms, processes, commercialization, and innovation that power breakthrough brand experiences online.

As a member of the leadership team, the VP of Digital shapes and oversees all digital-first programs that deliver value to partners across the portfolio—audience and content monetization, social strategy, channel management, content strategy, influencer and creator strategy, social listening and reporting, and emerging platforms—while setting the enterprise-wide standard for how digital drives business growth.

The leader is relentlessly future-focused, uncovering growth opportunities for partners and the Global Partnerships business unit. They anticipate needs before partners voice them, introduce bold ideas that move the needle, and consistently elevate the work. With deep expertise, sound judgment, and an ability to inspire, the VP of Digital ensures digital remains at the center of everything we do and that the enterprise delivers groundbreaking, business‑building digital marketing.

Responsibilities

• Set vision and drive enterprise growth by architecting long-term digital and social strategies that unlock sustained commercial growth, expanded service offerings, and stronger market positioning for both the enterprise and its partners.

• Lead and scale the digital department within Global Partnerships spanning digital commercial strategy, audience acquisition, influencer marketing, and commercial content strategy—building infrastructure and senior leadership capacity that enables the team to deliver world‑class work.

• Inspire and develop senior talent, cultivating a strong leadership pipeline, mentoring directors and managers, and shaping an inclusive, people‑first culture that drives innovation and accountability.

• Oversee high‑profile, integrated work streams across digital, social, and influencer marketing for partners setting the bar for creative excellence and measurable business impact.

• Serve as a trusted senior leader to partners, confidently offering clear direction, innovative solutions, and thought leadership that cements TKO Global Partnerships reputation as a social/digital‑first powerhouse.

• Shape and approve organizational priorities through operational oversight, budgeting, and resource allocation to maximize efficiency, profitability, and ROI.

• Stay ahead of the curve by identifying untapped platforms, emerging trends, and influential voices that expand reach and relevance.

• Lead by example in modeling the enterprise’s values, positively influencing culture, and holding others accountable for excellence, inclusion, and growth.

Requirements

• 15+ years of proven global leadership in digital and social marketing within an agency setting and on the brand side, with a track record of building and scaling social‑first teams and departments.

• Expertise in social media strategy, content and execution at the highest levels, with deep knowledge of influencer marketing, paid social, community management, and emerging platforms.

• Exceptional communication skills, with the ability to inspire teams, present compelling ideas, and build trust with senior partners and external stakeholders.

• Experience managing large, multi‑disciplinary teams, balancing delegation, mentorship, and visionary leadership to drive enterprise‑level results.

• Operational excellence, with the ability to oversee multiple accounts, set organizational…