Social Media Data Analyst

Job Overview

Insight Global is looking for a Senior Social Analyst who is a data-driven strategist and platform power user who owns the reporting, insights, and optimization of social media activity across channels. This role manages end-to-end reporting across all social platforms, leveraging Hootsuite’s analytics, listening, and dashboard capabilities to monitor trends, measure campaign effectiveness, and identify opportunities for optimization. They work cross-functionally with portfolio and insights, marketing research, social, creative, influencer, paid media, and comms teams to provide data-backed recommendations that enhance engagement, strengthen brand reputation, and support business objectives.

With a strong understanding of platform metrics, social behavior, and competitive benchmarking, the analyst turns complex data into clear narratives that inform decision-making and elevate social strategy. This is a 6‑month ongoing contract and pays $48-51/hr.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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• 5+ years in social analytics with deep experience across Instagram, Tik Tok, You Tube, Meta and Reddit platforms.
• Proficient with analytics tools (Hootsuite, Sprout, Brandwatch/Talkwalker) and data visualization platforms (Tableau, Power BI).
• Strong experience with pulling data, reporting, and creating dashboards.
• Strong ability to translate data into clear insights and strategic recommendations for content, creative, and campaign optimization.
• Experienced in building weekly/monthly reports, post-campaign recaps, competitive benchmarking, and creator/influencer performance summaries.
• Highly organized communicator able to present insights to leadership and operate effectively in fast-paced, cross-functional environments. BI & visualization:
  Power BI or Tableau, plus Excel/Google Sheets.