Marketing Analytics Manager

Job#: 3057379

Job Description:

We are seeking an experienced Analyst, Buyflow Effectiveness to support the performance, optimization, and measurement of customer-facing digital sales experiences. This role serves as the primary analytics partner to a team focused on driving new residential internet and connectivity customers through digital channels.

Working closely with Product Managers, Digital Sales leaders, and Analytics & Reporting partners, this individual will transform complex data into actionable business insights, identify opportunities within the customer journey, and help ensure website experiences are optimized for engagement, conversion, and revenue growth.

This is a highly visible role requiring strong analytical expertise, executive-level communication skills, and the ability to proactively identify trends, risks, and opportunities before they impact business performance. The ideal candidate combines deep expertise in Adobe Analytics and digital experimentation with strong business acumen. They are comfortable acting as the analytics lead within a product-focused organization, can confidently interact with executive audiences, and know how to connect customer behavior data to meaningful business outcomes.

This person is proactive, strategic, detail-oriented, and capable of turning data into recommendations that drive measurable growth.

• Serve as the lead analytics resource supporting digital sales and website buyflow performance across residential products.
• Analyze customer journey and website performance data to identify behavioral trends, friction points, conversion barriers, and optimization opportunities.
• Develop meaningful reporting frameworks and dashboards that provide visibility into customer behavior and digital sales performance.
• Partner closely with Product Managers and cross-functional stakeholders to evaluate the effectiveness of website enhancements, new features, and customer experiences.
• Establish performance baselines and measure pre- and post-launch impact of digital initiatives.
• Lead testing and optimization efforts, including A/B testing, personalization strategies, test design, analysis, and interpretation of results.
• Leverage Adobe Analytics and related digital analytics platforms to generate insights and recommendations that improve conversion and customer acquisition.
• Identify negative performance trends early and provide actionable recommendations to mitigate risk and improve results.
• Collaborate with Analytics & Reporting teams to validate reporting methodology, ensure data consistency, and align performance metrics across the organization.
• Create executive-ready presentations and reports that clearly communicate performance results, business impact, key learnings, and recommendations.
• Evaluate data through a business and customer lens, translating findings into strategic insights that support executive decision-making.
• Support forecasting efforts related to digital sales performance, customer acquisition, order volume, and the anticipated impact of new website features and initiatives.
• Ensure stakeholders have a comprehensive view of customer journey performance and a clear understanding of what is driving changes in business outcomes.

• 6+ years of experience in digital analytics, marketing analytics, ecommerce analytics, customer journey analytics, or related analytical roles.
• Advanced expertise with Adobe Analytics and demonstrated experience leveraging web analytics data to drive business decisions.
• Experience with Adobe Target or similar experimentation and optimization platforms, including test design, execution, and performance analysis.
• Strong understanding of digital customer journeys, conversion funnels, and website performance measurement.
• Experience creating executive-level reporting, dashboards, and presentations that translate complex analysis into actionable business insights.
• Strong analytical and problem-solving skills with the ability to identify patterns, uncover root causes, and recommend solutions.
• Proven ability to synthesize large datasets into meaningful business recommendations.
• Excellent communication and stakeholder management skills, including experience presenting findings to senior leadership.
• Experience working cross-functionally with Product, Marketing, Analytics, and Digital teams.

• Experience with Customer Journey Analytics, Contentsquare, or similar behavioral analytics platforms.
• Background in…