Brand Manager, Aquaphor Body

Your Tasks

A dynamic brand manager who leads the execution of Aquaphor’s HBL strategic brand plan, collaborates extremely well across departments and has a strong pulse in culture. Reports to the Senior Brand Manager, Aquaphor Hand & Body.

Responsibilities:

• Business: Leads development of Aquaphor’s HBL Marketing Plan to achieve top line sales, profit and market share. Works on the BDF readiness, go to market strategies and activation opportunities
• S&OP: Responsible for representing the brand in the S&OP process and partnering with Supply on brand forecasts and R&O assessment.
• Innovation: Scopes and sizes new launches, ensuring stakeholders alignment, assessing financial viability and supports Gate process submission
• Market Analysis: Responsible for brand and competitive insights and performance analysis to inform brand strategies and tactics.
• Budget: Management and quarterly monitoring to stay on track
• Media Comms: Collaborates with IAT on development of agency briefs for full funnel media planning
• Social media: Influences with a focus on culture. The Brand Manager is plugged into what’s trending, knows where the conversation is happening with our target consumer’s evolving skincare routines.
• Consumer Insights: Be able to translate those insights into refined plans and new consumer targets
• Go to Market: Partners with Commercial to infuse compelling storytelling into sell in programs, NPD launches and line reviews
• Professional Marketing: Partners with Medical marketing team to drive Dermatologists recommendations

• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5+ years marketing/brand management experience
• Experience in beauty, skincare or personal care categories a plus
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Ability to innovate, develop and execute against all product initiatives
• Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others.
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility - ability to multitask in a fast-paced environment
• Digital and e-commerce experience is preferred.
• Time management skills and ability to prioritize projects as necessary
• Experience in financial analysis and strong skillset in P&L, SOI, and Budget management.
• Excellent communication, presentation and interpersonal skills.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI/Circana, SAP experience extremely helpful.

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find:

• A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Flexible teams that enjoy a challenge and the ability to make an impact
• A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise
• A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
• A culture that lives by its core values of care, trust,…