Vice President Marketing

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220 companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join Arccos Golf. Golf’s #1 Game Tracker.!

Named one of “The World’s Most Innovative Companies” by Fast Company, Arccos Golf is the global leader in golf data, Artificial Intelligence and IoT sensor technology. Recognized as Golf’s #1 game tracker, they are revolutionizing the golfing experience by delivering actionable insights that help golfers, and businesses in golf, make smarter decisions to optimize performance.

We are seeking a dynamic and data-driven VP of Marketing to lead our marketing strategy as we embark on our next phase of growth. The ideal candidate will have a proven track record of success in scaling up B2C and D2C products, leading high-performing marketing teams, and implementing innovative marketing initiatives. In this role, you will oversee cross-functional teams to develop and execute go‑to‑market (GTM) strategies for product and feature launches.

You will be instrumental in driving brand awareness, ensuring a cohesive omni‑channel marketing approach, and fostering a culture of data‑driven high‑velocity experimentation.

This person will be a senior leader and help drive forward company‑wide priorities, all the while building an exceptionally well‑rounded and highly functional team of people who are passionate about having a huge impact on our company and our customers every day. Qualified candidates must bring significant experience, perspective and demonstrated success leading and enhancing marketing teams across multiple locations. We want you to be able to capture vision and drive strategic direction and tactical execution while improving the golfer’s experience and relationship with our products.

• Create comprehensive marketing strategies to drive user acquisition, engagement, and retention.
• Oversee performance marketing campaigns across various channels including SEM, paid social, display advertising, influencer marketing, and affiliate marketing.
• Drive organic growth through content marketing strategies, landing pages, and website optimization.
• Develop social media marketing strategies to enhance brand visibility, engagement, and community building.

• Lead and mentor a team of marketing professionals to achieve key performance indicators and business objectives.
• Create a culture of data‑driven high‑velocity experimentation to drive customer acquisition and retention.
• Build out and manage the marketing team as needed, ensuring optimal resource allocation for marketing outcomes.

• Collaborate with product and design teams to launch and optimize user acquisition funnels and improve conversion rates. This includes overseeing e‑commerce pages and storefront.
• Work with the product team to create proper go‑to‑market launches to drive product and feature adoption.
• Manage stakeholders and collaborate with cross‑functional teams including product management, UX, strategy and external agencies.

• Drive global marketing strategies to enhance brand awareness and market expansion.
• Lead influencer marketing campaigns to increase brand awareness in key global markets.
• Manage brand reputation and ensure consistent messaging and brand voice across all marketing channels.
• Lead brand management initiatives to enhance the brand’s perception and positioning in the market.

• Establish and maintain robust marketing analytics, attribution, and reporting frameworks.
• Analyze market trends, competitor activities, and user insights to identify growth opportunities and optimize marketing strategies.
• Implement strategies to measure and track brand performance, sentiment, and awareness.
• Manage marketing budgets effectively to maximize ROI and achieve business goals.

• 10 years of overall marketing…