Sr. Manager, Beauty Enablement
Listed on 2026-01-07
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Marketing / Advertising / PR
Digital Marketing, Ecommerce
About Conair:
Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With a portfolio of trusted brands such as Conair, Cuisinart, Waring and BaByliss PRO, Conair is committed to winning in ecommerce. Joining Conair's growing Ecommerce team offers the chance to shape the future of a globally recognized brand while driving innovation in a fast-paced, dynamic environment.
You'll be at the forefront of expanding our digital presence, optimizing the customer journey, and making a direct impact on business growth.
The Sr. Manager, Beauty (Conair/BaByliss) Enablement will play a key role in enabling and accelerating the growth of Conair’s Beauty and Grooming brands on This position will partner closely with sales, marketing, creative, and operations to drive excellence in content, performance, and execution.
The role’s primary focus is to support the omnichannel sales team with scalable Ecommerce solutions and enablement programs that maximize sales, optimize the digital shelf, and enhance the consumer experience for the Beauty category.
Key Responsibilities:Develop & Execute Strategy
- Collaborate with sales teams to identify growth opportunities and create actionable plans that drive the Beauty category’s success with
- Enable the sales team with tools, resources, and insights to effectively manage and grow Conair and BaByliss
PRO brands. - Partner with the Director, Strategy & Enablement, to execute retailer-specific initiatives and ensure alignment with brand and business goals.
- Lead optimization of product listings (titles, descriptions, images, A+ content) to enhance visibility, conversion, and consumer engagement.
- Manage external partners or agencies supporting PDP content, digital shelf health, and SEO performance.
- Support product launches, promotional events, and seasonal campaigns.
- Identify and implement scalable Ecommerce solutions to improve efficiency, consistency, and speed-to-market across Beauty accounts.
- Evaluate online assortment and influence channel strategy, supporting marketplace opportunity
- Monitor category performance metrics (sales, traffic, conversion, content scorecards) and identify insights to inform strategy.
- Partner with Analytics to measure and report on performance and category growth opportunities.
- Analyze competitor activity to identify best practices and whitespace opportunities for Conair and BaByliss.
- Partner cross-functionally to resolve operational challenges in fulfillment, pricing, or item setup.
- Ensure new product launches and marketing campaigns are executed seamlessly across platforms.
- Bachelor’s degree in Business, Marketing, or related field.
- 5–7 years of experience in Ecommerce, digital merchandising, or account management.
- Strong understanding of ecosystems and platforms (Walmart, Target, Ulta, etc.).
- Experience managing or enabling Beauty or Grooming categories preferred.
- Proficient with analytics tools such as Circana, Scintilla, or Power BI.
- Strong communication, organization, and project management skills.
- Results driven with a focus on optimizing category performance online.
- Highly collaborative, customer-centric, and data-informed.
- Passion for Beauty and innovation in digital retail.
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires Stamford, CT or Bentonville, AR office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
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