Senior Brand Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title:
Sr. Brand Manager

Location:
Stamford, CT OR Chicago, IL

Job Type: FT

About the Role:

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You’ll Do:

• Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
• Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints.
• Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence: Drive in‑store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.
• Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data.
• Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.

What You’ll Bring:

• 5–7 years of experience: in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degree: in Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership: including developing go‑to‑market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce: including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence: such as in‑store activations, merchandising programs, and promotional events.
• Strong analytical skills: comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross‑functional leadership skills: with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities: capable of guiding teams with simple, clear communications and meeting deadlines in a fast‑paced environment.
• Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.

What We Offer:

• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

  Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

  Our Values:

  • Lead and Inspire.
  • Commit to Win.
  • ONE Curaleaf.
  • Driven to Deliver Excellence.

  Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

  We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

  Individuals adversely impacted by the war on drugs are encouraged to apply.

  Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.