RIA Client Marketing Director

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

Franklin Templeton is a leading asset management firm with a 75-year history of innovation and a commitment to being a trusted partner for our clients. Our brand is built on reliability, expertise and forward-thinking solutions. The US Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs.

We are seeking a RIA Client Marketing Director, responsible for developing and leading strategic marketing engagement across priority US Wealth relationships, with particular focus on the RIA, Private Bank and wealth platform channels.

The ideal candidate is a highly strategic, client-facing marketer who combines deep knowledge of the US wealth marketplace with strong relationship and commercial instincts. They will understand the needs, business models and decision-making dynamics of RIAs, Private Banks and wealth platforms, and translate those insights into differentiated marketing strategies that advance both client and Franklin Templeton priorities. A creative thinker and strong collaborator, this person will be comfortable advising senior stakeholders, navigating ambiguity, leading through influence and constructively challenging the status quo to bring forward ideas that can drive meaningful business outcomes.

How you will add value

Develop and lead strategic client marketing

Partner closely with US Wealth Marketing, Sales and Strategic Accounts leadership to develop marketing strategies for priority RIA, Private Bank and wealth platform relationships, grounded in each client’s business priorities, audience needs and growth opportunities.

Serve as a senior, client-facing marketing partner, building trusted relationships with key contacts across partner firms and representing Franklin Templeton marketing in strategic planning, business reviews and joint working sessions.

Lead cross-functional teams through influence to translate client and business priorities into coordinated engagement across content, digital, email, web, multimedia, events, sponsor ships, sales enablement and other relevant channels.

Contribute to resource and budget decisions, helping prioritize investment against the highest-value client and commercial opportunities.

Identify opportunities to strengthen Franklin Templeton’s relevance within partner firms by connecting our investment capabilities, insights and solutions to the needs of advisors, bankers, investment teams and end clients.

Continuously evaluate relationship marketing plans and client engagement to determine effectiveness, surface insights and evolve the strategy throughout the year.

Lead through partnership and influence

Act as a strategic connector across Marketing, Sales, Strategic Accounts, Investment Marketing, Digital, Product and other teams to ensure client opportunities are approached holistically.

Bring a strong point of view to senior-level discussions, using client insight, market knowledge and sound judgment to shape recommendations and priorities.

Drive alignment across stakeholders and work streams without relying on formal authority,…