Sr Conferences Marketing Specialist

We are seeking an innovative, commercially driven Senior Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. They will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches.

This individual will work closely with the conference marketing team, conference program management, digital and other stakeholders.

The Senior Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.

What You Will Do:

Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention

Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences

Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality

Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend

Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development

Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects

Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders

What You Will Need:

Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels

Exceptional project management skills

Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion

Data-driven and analytical; experience with Google Analytics a plus Great interpersonal, collaborative and communication skills

Email marketing, with marketing automation experience such as Eloqua or similar

Experience with fundamental principles of design

Web content creation and content management skills; experience with Adobe Experience Manager a plus

Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy

Some travel will be required

Who You Are :

Process-driven, methodical, organized and pays strong attention to  able to work autonomously (i.e., high degree of self-reliance/self-starter)
Team player with good time management skills.

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive…