Sr. Manager - Customer Marketing; Drug, Grocery, and New Business

About Us

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition.

The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, Babyliss

PRO, Scünci, TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.

The Senior Manager – Drug, Grocery & New Business is responsible for developing and executing retailer-specific activation strategies that drive conversion, category growth, and brand visibility across key Drug and Grocery accounts. In that capacity, this role translates brand, product, and category strategies into tailored customer plans—ensuring new products, seasonal programs, and core initiatives show up in ways that align to the unique shopper behavior, merchandising standards, and marketing ecosystems of key retailers in the channel.

In addition, this role will partner with the New Business team to develop customer ready sell-in stories, activation plans and insights that support retailer onboarding and drive early-stage growth.

Serving as a critical connector between Sales, Marketing, Product, RGM, Category/Insights, and Supply/Operations, this role ensures plans are commercially sound, insight-led, and executable across in‑store, digital, and omnichannel touchpoints. The Senior Manager will lead customer sell‑in storytelling, annual and seasonal planning, retailer marketing initiatives, RMN activation, and end‑to‑end program management for assigned accounts.

This position requires strong analytical thinking, customer fluency, and the ability to turn data and insights into compelling retailer narratives and activation plans that deliver measurable impact at the account level.

• Retailer Strategy & Planning
  • Develop retailer‑specific activation plans for key Drug and Grocery accounts using shopper insights, category trends, and retailer priorities.
  • Partner with Sales and collaborate with Commercialization as needed to ensure plans align with broader channel guidance.
• Customer Sell‑In & Storytelling
  • Build compelling, insight‑led selling stories tailored to each retailer’s shopper and business model.
  • Translate brand, product, and category strategies into clear customer‑ready narratives that drive support and distribution.
• Program Development & Execution
  • Lead end‑to‑end development of in‑store, digital, loyalty, and RMN programs that drive conversion and visibility at the account level.
  • Ensure programs align with brand strategy and incorporate relevant elements of commercialization guidance where appropriate.
• Cross‑Functional Collaboration
  • Work closely with Product, Category, Insights, and Sales to ensure retailer needs are accounted for in planning and execution.
  • Coordinate cross‑functional deliverables, timelines, and assets to ensure flawless activation across all touchpoints.
• Insights & Optimization
  • Leverage shopper insights, retailer performance data, and category trends to identify opportunities and refine activation plans.
  • Conduct post‑program reviews to understand performance, share learnings, and inform future customer strategies.
• Operational Excellence
  • Manage account‑level…