Admissions Counselor

Overview

The Admissions Counselor works under the general direction of the Director of Admissions and will manage an assigned recruitment territory for Mary Baldwin University. The Admissions Counselor is responsible for the successful recruitment and enrollment of prospective students within their territory, including, but not limited to: prospective student communication, attendance at college fairs, high school visits, and on and off campus recruiting events.

The Admissions Counselor will also be responsible for general office duties as assigned.

Mary Baldwin University is a private university enrolling nearly 1,800 students at the undergraduate and graduate levels on campuses in Staunton and Fishersville, Virginia, and online. Since 1842, this intimate learning environment has allowed students to cultivate strong connections with faculty, staff, and peers. With a rich history of access and innovation, MBU prepares the diverse leaders of the future in fields ranging from health sciences, creativity and design, business and technology, and education and society.

The university is organized into three academic colleges: the Gold College of Arts and Sciences, the Murphy Deming College of Health Sciences, and the Palmer College of Professional Studies. MBU is among the most diverse campuses in the country, with 60% of undergraduate residential students being Pell‑eligible, 50% students of color, and 40% first‑generation.

• Analyze current and historical enrollment trends in assigned territory to develop a strategy that serves the University’s enrollment goals.
• Territory communication management including emails, phone calling, birthday cards, personal notes.
• Represent the university to the general public through scheduled presentations at the university, secondary schools, community/junior colleges, and college fairs.
• Travel between 6-8 weeks during the fall and 3-4 weeks during the spring recruitment seasons.
• Prepare and attend on‑campus and off‑campus recruiting events.
• Develop and maintain a deep understanding of specific programs, campus resources and unique opportunities to effectively engage prospective students, parents & family and influencers.
• Collect and review application materials for the University.
• Assist with the coordination and execution of on‑ and off‑campus admissions events and the daily campus tour program.
• Create and maintain prospect records in the campus recruiting management (CRM) system; prepare reports and/or analyze data to coordinate recruiting efforts.
• Collaborate with other offices on campus to ensure successful transition of enrolled students.
• Create and maintain relationships with parents, students and guidance counselors.
• Participate in yield strategy that encourages applicants to become enrollees.
• Recruit students in a territory or market segment; provide full‑cycle support and service to prospective students, from the inquiry stage through enrollment. Meet yearly enrollment goals for territory.
• Provide excellent customer service and maintain a student‑centered attitude in every aspect of the role.
• Maintain consistent communication with prospective students through phone, email, SMS, web chat software, and virtual and in‑person meetings.
• Serve as MBU’s primary contact with high school guidance counselors to ensure that pre‑enrollment counseling occurs with high school students in a timely and accurate manner.
• Other duties as assigned.

• Ability to work autonomously, be proactive, take initiative, and make ethical decisions.
• Skilled at listening and asking open‑ended questions to best understand a student’s needs.
• Ability to build relationships with students and their families to assist in identifying the correct program for a student’s career and personal goals.
• Ability to follow directions and complete tasks accurately as well as accept supervisory input and feedback.

• Bachelor’s degree required.
• 1‑2 years of college admissions, sales, outreach, or student organization leadership experience; student, part‑time, and temporary experience may be considered.
• Some weekend and evening hours will be required; a valid Virginia…