Sessional Instructor - Data Analytics in Digital Media

Sessional Instructor - Data Analytics in Digital Media

Faculty Niagara Falls, ON, CA

2 days ago Requisition

About the University of Niagara Falls Canada

Officially opening its doors in 2024, the University of Niagara Falls Canada (UNF) is an innovative and digitally oriented institution that prepares graduates for leadership in the digital world. We believe in delivering programs that provide a direct pathway to meaningful careers in high-demand industries. UNF is part of the Global University Systems Canada group of institutions and Global University Systems, an international network of higher education institutions.

Our campus is located in historic downtown Niagara Falls. Beyond being Canada’s #1 travel destination, Niagara Falls is a small vibrant city that offers up a slice of metropolitan living at a different pace. From world-class dining and entertainment options to luxury shopping and cultural experiences. Our location offers the amenities of a large urban centre within a comfortable, liveable community.

About the faculty and department

As a faculty member in the Master of Arts in Digital Media and Global Communications program, you will have the opportunity to make a meaningful impact not only on the lives of students but also on the advancement of knowledge within the field. By fostering a dynamic learning environment, conducting cutting‑edge research, and engaging in academic service activities, you will contribute to the continued success and reputation of the program and inspire the next generation of digital media and communication professionals.

About the position

The Master of Arts in Digital Media and Global Communications program invites applications for sessional instructor positions available for the Fall [September] academic term and invites applications from suitably qualified candidates.

Per course rate: $7,200 (paid in installments)

Academic Term:
Fall Term ( September 28 - December 13, 2026)

Mode of Delivery: This is a hybrid role. Sessional instructors are required to teach on-site for a minimum of 2 days per week, though this will depend on their teaching schedule.

Course: DMGC 610:
Data Analytics in Digital Media

Course

Description:

Digital media has exploded around the world - web, social and mobile - representing a departure from how things were like in the last century. Analytics can be leveraged to process data, sentiment, buzz, contacts, context, and other aspects of interest in real time, for performance and impact. Imagine a situation like this, your supervisor approaches you with a huge data file and says, “Here are some data about our target audience.

Tell me what I should do.” As a professional in the field of communications, media, and marketing, you will often be required to formulate strategies that create greater value for the organization, but how does one go from data to effective solutions for problems? The objectives of this course are to introduce you to the increasing sources of data, the systematic process of moving from data to knowledge, and the tools for making better data‑driven decisions.

How can brands use social media monitoring tools to identify opinion leaders and online influencers? How can advertisers use product usage data to segment consumers by purchasing potential? How can media outlets use audience and Twitter data to improve their content and engagement? How can online content providers and brands use web traffic and social media data to assess their popularity and user sentiment?

And how can companies use market, competitor, and target audience data to make better strategic decisions? This course aims to give you a roadmap to work through these questions.

Duties and Responsibilities

• Attend weekly lecture, review lecture material
• Lecture and teach students in a variety of delivery modes, creating an inclusive learning environment
• Invigilate quizzes, tests & exams, complete grading of quizzes, tests, assignments & exams
• Meet with or respond to students’ inquiries during office hours
• Update material and grades on internal software

The successful candidate will have the following education and experience:

• A Doctorate/Ph.D. in Digital Media,…