Sessional Instructor - Social Media and Audience Research; HBBA)

Sessional Instructor - Social Media and Audience Research (HBBA)

Faculty Niagara Falls, ON, CA

5 days ago Requisition

About the University of Niagara Falls Canada

Officially opening its doors in 2024, the University of Niagara Falls Canada (UNF) is an innovative and digitally oriented institution that prepares graduates for leadership in the digital world. We believe in delivering programs that provide a direct pathway to meaningful careers in high-demand industries. We are currently offering both undergraduate and graduate programs of Honours Bachelor of Business Administration, Honours Bachelor of Science-Biomedical Sciences, Master of Arts in Digital Media and Global Communications, Master of Data Analytics and a Master of Management.

UNF is part of the Global University Systems Canada group of institutions and Global University Systems, an international network of higher education institutions.

Our campus is located in historic downtown Niagara Falls. Beyond being Canada’s #1 travel destination, Niagara Falls is a small vibrant city that offers up a slice of metropolitan living at a different pace. From world-class dining and entertainment options to luxury shopping and cultural experiences. Our location offers the amenities of a large urban center within a comfortable, liveable community.

About the faculty and department

Honors Bachelor of Business Administration program is designed to equip students with a robust foundation in business, preparing them for success in a dynamic, evolving marketplace and a highly interconnected digital economy.

About The Position

The HBBA program invites applications for a sessional instructor position to teach Social Media and Audience Research (BUSI 324).

Per course rate: $7,200 (paid in installments)

Term by Term Basis - 1 Year contract Employment Contract

Duties And Responsibilities

• Attend weekly lectures and review course material
• Lecture and teach students in a variety of delivery modes, creating an inclusive learning environment
• Design and deliver course content on social media strategy, audience analytics, and digital marketing research methodologies
• Invigilate quizzes, tests & exams; complete grading of quizzes, tests, assignments & exams
• Meet with or respond to students' inquiries during office hours
• Update course materials and grades on internal software
• Incorporate real-world social media campaigns and audience research case studies into course delivery
• Mentor students in developing audience research skills and social media strategy competencies

The Successful Candidate Will Have The Following

Education And Experience:

• A Master's degree or Ph.D. in Business Administration, Marketing, Communications, Digital Marketing, or a related field.
• Teaching experience in organizational behavior, leadership development, human resources management, business strategy, or digital marketing at the undergraduate or graduate level.
• Professional experience in social media strategy, audience research, digital analytics, marketing communications, or organizational development to enhance student learning through real-life scenarios and case studies.
• Demonstrated expertise in social media platforms, audience segmentation, consumer behavior analysis, and digital communication strategies.
• Previous teaching experience at the undergraduate or graduate level is a significant asset.
• Curriculum development experience for on-site, online, and hybrid delivery.
• Ability to mentor and advise students in their academic and professional endeavors.

The Successful Candidate Will Demonstrate These Competencies

• Highly self-motivated and directed.
• Demonstrates effective prioritization and decision-making in high-pressure environments.
• Capable of handling diverse situations, multiple projects, and rapidly…