Digital Experience Specialist

Location: Niagara Falls

The Role:

Digital Experience Specialist
At SWS Warning Lights Inc., we are looking for an A-player. Someone resourceful, curious, who takes ownership and who is just as comfortable updating a product page as they are reviewing analytics, improving an email campaign, troubleshooting a website issue, preparing a print file, or jumping in to support another area of the business when needed.

Role Overview
This role is for a Swiss army knife kind of person. The kind of person who does not say, “That’s not really my area”, figures things out, is energized by variety, not overwhelmed by it & wants to build, improve, support, solve, and keep learning.

Our customers work in live traffic, snowstorms, and construction zones. They do not have time for confusion. They need clear information, accurate product details, easy digital experiences, and a company they can trust before they ever pick up the phone.

What You’re Walking Into

You will help own and improve the digital experience of SWS

You will work across website management, content updates, analytics, automation, video, print support, video production and digital problem-solving

You will support the accuracy and clarity of product information across multiple platforms

You will collaborate with multiple departments to keep information aligned & useful

You will be part of a team that values accountability, curiosity, communication & helping where needed

This role owns website management, content execution, systems thinking, marketing support, technical translation, & continuous improvement.

Who We Want

A-players:
You hold yourself to a high standard. You care about quality, speed, follow-through & being someone your team can count on.

Swiss Army Knife Mindset:
You are willing to jump in, help where needed, and take on varied responsibilities without getting territorial.

Proactive:
You do not wait around to be told every next step. You notice gaps, ask smart questions & move things forward.

Technically Savvy:
You are comfortable working with systems, software, digital tools, and technical products. You are not intimidated by complexity.

Website & Coding Capable:
You are confident managing websites, working in Word Press & using code when needed to improve functionality or user experience.

Client-Focused:
You think about the user first. You care whether the page is clear, the email makes sense, the file works properly & the experience feels helpful.

Growth-Minded:
You learn new systems, tools, and processes quickly. You are open to feedback & want to keep improving.

Detail-Oriented:
Incorrect specs, broken links, outdated files, sloppy formatting & unclear messaging bother you.

Adaptable:
You can shift between priorities while still staying organized, accurate & thoughtful.

Accountable:
You own your work, your deadlines, your communication & your outcomes.

Collaborative:
You work well with others and understand that the best digital experience often comes from listening to multiple departments.

What You’ll Actually Be Doing

Managing and improving the SWS website, including product pages, landing pages, downloads, images & overall user experience

Working in Word Press to maintain site accuracy, functionality & clarity

Using coding knowledge to support website updates, page improvements, and digital problem-solving

Monitoring digital performance and identifying opportunities to improve customer experience, navigation & conversion

Supporting and executing email marketing & automation workflows using Salesforce and Lightning Engagement Studio

Helping keep marketing, sales & product information aligned across channels

Creating, updating, and organizing digital assets & support materials

Producing or supporting content such as videos, product demonstrations, instructional materials & campaign assets

Assisting with print-related or branded file preparation using tools such as Fiery software

Turning technical information into content that is clear, useful & easy for clients to understand

Helping solve digital issues quickly and effectively rather than working around them

Supporting the team in other areas when needed, especially when your skills can help move something forward

Building better…