Manager, Retail & Hospitality

The Manager, Retail & Hospitality at Shiny Apple Cider, Home of FRESH Wines is a vital role in the overall sales performance of the Company’s Niagara Retail wine stores. The Manager, Retail & Hospitality is responsible for the day-to-day operations of the cider/wine store including retail sales and reporting, staffing, visitor experience and merchandising, as well as business development.

• Actively sell alongside Retail Sales Associates to achieve/exceed retail sales objectives including cider and wine, accessories, cider & wine club and email targets.
• Manage retail staffing budget and adjust accordingly based on sales
• Report on weekly forecast vs. sales and respond accordingly where action is required.
• Provide input geared around the generation of sales including retail promotions, staff sales incentives, and monthly events and programs.
• Responsible for managing inventory including weekly and monthly inventory counts, transfers, and promotional write-offs.
• Retail POS Expert on-site for day-to-day use and trouble shooting.

• Train and manage a team including Supervisor and Retail Sales Associates capable of executing sales and hospitality plans.
• Motivate and coach team daily. Reinforce positive behaviours and coach for performance.
• Build weekly schedules to support sales programming and adhere to budgeted labour percentage.
• Enforce Diamond employment standards, including Health & Safety guidelines.
• Recruit seasonal employees.

• Consistently deliver a memorable customer service experience which co-relates to sales.
• Ensure Retail Sales Associates are well trained to execute service standards.
• Build a portfolio of FIT and Group experiences.

• Assist the Regional Manager, Retail & Hospitality in the development of a seasonal merchandising calendar for the Company’s retail location.
• Ensure availability of merchandise and services by maintaining inventories on floor.
• Identify consumer requirements/trends by establishing rapport with guests to understand service requirements (non-wine merchandise, tour times, etc.).

• Develop annual cider and wine club targets alongside RM, work daily with team to achieve targets and deliver memorable customer experiences.
• Train, motivate and coach team members to sell cider and wine club and understand value of loyalty program.
• Prioritize email data collection by collecting email addresses, work with team to achieve targets.
• Work with RM to create and execute a calendar of cider and wine club member events and communication program, including monthly newsletters.

• Evaluate new event opportunities as they arise in conjunction with the marketing team; create fun and innovative ideas to keep guests engaged.
• Plan and execute a master events calendar for on-site and off-site events that connects to the seasonal merchandising calendar.
• Manage events budget including staffing, participation fees, signage, POS materials.
• Provide post-event reporting including summary and recommendations.
• Work closely with marketing to ensure respective events fall within brand standards.
• Miscellaneous duties as assigned.

• Creative menu development alongside the Chef.
• Provide lead role for execution of Cider & Wine club, Seasonal, Corporate and Social event food service.
• Aid Chef in seasonal menu changes, helping with creation of service standards, operating processes, and administrative functions of executing menu changes.
• Responsible for rental orders, set up, tear down and execution of Shiny’s trademark events.

• Support the growth and profitability of the winery by identifying and pursuing opportunities to increase retail sales, cider & wine club membership, hospitality revenue, and guest engagement.
• Develop and maintain strategic partnerships within the community, identify new events and promotional opportunities, and collaborate with internal teams to create initiatives that attract new customers, enhance guest experience, and drive repeat visitation.
• Monitor industry trends, customer feedback, and market opportunities to support business…