Director Of Group Sales

Location: Niagara Falls

THE OPPORTUNITY
We are looking for a strategic, results-driven sales leader who will champion our group sales function, set the vision for our group business strategy, and drive revenue growth across our diversified portfolio of properties. This senior leadership role has responsibility for group sales performance, guest and employee satisfaction, and the financial results of the department.

WHO WE ARE
Canadian Niagara Hotels is one of Canada’s largest, most successful, and diversified entertainment and hospitality organizations. With over 3,500 talented professionals across our business units, we offer a distinctive collection of world-renowned hotels, restaurant brands, cafes and retail, situated just steps from the iconic Niagara Falls.

Our portfolio includes internationally recognized hotel brands such as Marriott, Sheraton, and The Brock – Tapestry by Hilton, along with premier dining destinations including Massimo’s Italian, Prime Steakhouse, Morton’s Grille, Hard Rock Café, Rainforest Café, Niagara Brewery Company, Niagara Distillery, and Outdoor Fallsview Terrace as well as popular retail and café experiences. Paired with a wide selection of modern amenities that include: a large selection of unique event and meeting spaces, full-service spas, fitness centres, rooftop pool/indoor pools, indoor waterpark, and super entertaining arcade makes our property locations unparalleled.

Together we host the largest inventory of hotel meeting and event space in Niagara Falls featuring 200,000 square feet of event space, 50 versatile meeting rooms, 2,000 guestrooms and suites, and 6 unique venues that bring an extra touch of distinctiveness to meetings and events.

ABOUT

THE ROLE
As Director of Group Sales, you will lead the group sales team and set the strategic direction for group business across CNH’s portfolio. You will develop the sales plan and lead the group marketing strategy in close partnership with the Marketing team. You will act as the strategic lead in shaping how group business is positioned and promoted in market. This is a senior, highly visible position reporting directly to the VP of Sales.

Responsibilities
Leading development of the Sales plan — not limited to solely the group market — across all business units.
Achieving and exceeding budgeted room nights and revenue goals annually.
Designing and executing actionable plans to secure group bookings, from prospecting through contract close.
Assigning and evaluating sales territories, target markets, and sales quotas across the team.
Overseeing digital and print campaigns targeted at event planners, tour operators, and organizations, and ensuring target market positioning and brand image are consistently reflected across sales collateral, web content, and advertising.
Ensuring optimum results across cooperative sales, marketing, and advertising campaigns.
Reviewing market analysis and client needs to determine occupancy potential, rate strategy, and demand patterns across the portfolio.
Identifying and analyzing local and regional competition to inform sales and positioning strategy.
Recruiting, hiring, training, and mentoring group sales managers, and providing ongoing coaching and counsel.
Monitoring and directing sales leads to outside sales managers, and providing direction, motivation, and support to the group sales team, including leading a Daily Business Review, monthly sales meetings, and weekly individual sales manager meetings.
Maintaining key accounts, agency partnerships, and industry networks, and enhancing the client communication program to strengthen long‑term relationships.
Ensuring prompt, systematic servicing of all group accounts — tracing, booking, coordinating with hotel departments, and following up with groups for…