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Digital Marketing Specialist - Acquisition
Job in
Stellenbosch, 7600, South Africa
Listed on 2026-09-30
Listing for:
Placements24
Full Time
position Listed on 2026-09-30
Job specializations:
-
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
About the Role
Our client is looking for a data-driven and results-oriented Digital Marketing Specialist to focus on paid acquisition strategies for their e-commerce business in Stellenbosch. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive qualified traffic and conversions. This role is critical in maximizing marketing ROI and contributing directly to revenue growth. You will work closely with the broader marketing team to ensure cohesive campaign strategies and continuous performance improvement in a dynamic environment.
Key Responsibilities- Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and efficiency.
- Monitor campaign budgets, track spending, and ensure maximum ROI from advertising investments.
- Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages.
- Stay current with the latest trends and best practices in paid acquisition and digital marketing.
- Proven experience as a Digital Marketing Specialist with a focus on paid acquisition and SEM/PPC management.
- Demonstrable success in managing and optimizing large-scale paid advertising campaigns.
- Proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong understanding of web analytics tools (e.g., Google Analytics) and campaign tracking methodologies.
- Excellent analytical and problem-solving skills with a strong attention to detail.
- Experience in the e-commerce sector is highly desirable.
- Competitive annual salary and performance-based incentives.
- Hybrid work arrangement offering a blend of remote and in-office flexibility.
- Comprehensive medical and retirement benefits.
- Professional development opportunities and training programs.
- Vibrant work culture and team collaboration in Stellenbosch.
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