Sales And Marketing Manager

International Wine Group based in Stellenbosch is looking for a commercially driven, execution-focused Sales and Marketing Manager:
Regional Brands to lead the growth of their regional brand portfolio. This is a hands-on leadership role for someone who thrives on turning strategy into results: growing sales volumes ; building trade relationships ; and bringing brand plans to life in the market. Reporting to the Head of Sales and Marketing ; you will take ownership of distribution; sales and marketing plans for their regional brands across South Africa ;

while providing marketing support to selected key accounts in international and African markets . You will manage the South African Sales & Marketing team ; hold them accountable for delivery, and work closely with distribution partner and direct accounts to drive sell-through and brand presence in every channel.

• Sales Execution & Revenue Growth:
  Drive national sales execution to meet or exceed volume and revenue targets across all regional brands, with strong oversight of stock, displays and distributor performance.
• Key Account & Trade Relationships:
  Build and strengthen relationships with key distributors, retailers and trade partners, with a focus on restoring and growing local distributor volumes and supporting international key accounts.
• Marketing Execution & Brand Activation:
  Write and activate annual marketing plans, ensuring consistent, impactful brand presence across in-store, digital and trade channels in South Africa and core export markets.
• Market Intelligence & Strategic Input:
  Monitor competitor activity, market trends and consumer behaviour, feeding insights into brand and sales strategy and contributing to annual planning cycles.
• Team Leadership & Performance Management and internal training:
  Lead; train, coach and hold accountable the Marketing and Sales teams, ensuring clear targets, strong training, and a delivery-focused team culture.
• Budget & Financial Management:
  Compile and manage the regional brands' sales and marketing budget, directing spend to the highest-impact activities and tracking ROI.
• Stakeholder Engagement & Customer Service:
  Collaborate across winemaking, finance, operations and the wider commercial team, representing the brands at trade events and ensuring excellent customer service.

• Degree in Sales, Marketing, Business Administration or a related field; post-graduate qualification advantageous.
• WSET Level 2 or higher advantageous.
• Minimum 10 years’ experience in a sales and/or marketing role, with a strong emphasis on sales execution.
• Proven track record of driving and achieving sales targets.
• Experience managing multiple brands or working within a group structure.
• Experience in key account management and trade relationship building.
• Wine industry experience advantageous.
• Commercially minded, with strong financial acumen and analytical skills.
• Self-driven; proactive and results oriented.
• Strong communicator, negotiator and relationship manager.
• Able to work independently as well as lead and collaborate within a team.