Sales and Marketing Manager – Regional Brands

Duties:
Sales Execution & Revenue Growth:

Drive national sales execution to meet or exceed volume and revenue targets across all regional brands, with strong oversight of stock, displays and distributor performance.

Build and strengthen relationships with key distributors, retailers and trade partners, with a focus on restoring and growing local distributor volumes and supporting international key accounts.

Write and activate annual marketing plans, ensuring consistent, impactful brand presence across in-store, digital and trade channels in South Africa and core export markets.

Monitor competitor activity, market trends and consumer behaviour, feeding insights into brand and sales strategy and contributing to annual planning cycles.

Lead, train, coach and hold accountable the Marketing and Sales teams, ensuring clear targets, strong training, and a delivery-focused team culture.

Compile and manage the regional brands' sales and marketing budget, directing spend to the highest-impact activities and tracking ROI.

Collaborate across winemaking, finance, operations and the wider commercial team, representing the brands at trade events and ensuring excellent customer service.

• Degree in Sales, Marketing, Business Administration or a related field; post-graduate qualification advantageous.
• WSET Level 2 or higher advantageous.
• Minimum 10 years’ experience in a sales and/or marketing role, with a strong emphasis on sales execution.
• Proven track record of driving and achieving sales targets.
• Experience managing multiple brands or working within a group structure.
• Experience in key account management and trade relationship building.
• Wine industry experience advantageous.
• Commercially minded, with strong financial acumen and analytical skills.
• Self-driven, proactive and results oriented.
• Strong communicator, negotiator and relationship manager.
• Able to work independently as well as lead and collaborate within a team.