Assistant Vice President of University Marketing and Communications

Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of
** Assistant Vice President for Marketing and Communications
** in the
** Division of University Strategy**. As part of a vibrant academic community dedicated to excellence in teaching, research, and service, this role offers the opportunity to contribute meaningfully to a university that values innovation, collaboration, and inclusive growth. Join us in advancing knowledge and transforming lives—on campus and beyond.
** Tarleton State University
** continues to grow its impact across Texas, with four distinct campuses located in
** Stephenville, Fort Worth, RELLIS-Bryan and Waco**, along with a robust
** online
* * community that extends our reach even further.
* Lead university marketing and communication efforts, including internal and external communication, brand strategy and management, digital/print/audio advertising, web strategy, video production and strategy, licensing/trademark management, photography, project management and marketing data analytics, and decision-making.
* Oversight of university Mar Com unit partner program.
* Build a shared vision for university marketing through inspirational leadership and exceptional management skills.
* Plan and communicate strategy and gain buy-in from stakeholder groups, partner divisions and departments.
* Research, negotiate and purchase strategic media buys that position Tarleton State in the state and national spotlight, propel academic programs and showcase the student experience to increase enrollment and national prominence.
* Cultivate collaboration with stakeholder and partner departments and divisions.
* Manage a complex budget, integrating budget decisions and strategic planning, and ensuring institutional efficiency.
* Leverage data to inform strategy and decision-making.
* Nurture an innovative environment that promotes teamwork, collaboration, trust and accountability, and one that values autonomy of work, and excellence for attention to detail and accuracy.
* Master’s degree in journalism, marketing, communications, business or related field or equivalent combination of education and experience.
* Five (5) years of experience that shows progression in scope and oversight.
* Master’s degree in journalism, marketing, communications, business or related field.
* 10+ years of experience that shows progression in scope and oversight.
* Ability to multitask and work collaboratively and cooperatively with others through excellent interpersonal communication, as well as planning and organizational skills.
* Strong commitment to excellence.
* Significant experience at various organizational levels in marketing, either in the private sector or higher education or preferably, both.
* Significant experience leading marketing professionals and teams.
* Demonstrated understanding of emerging marketing and communication trends, particularly in higher education.
* Superior writing, editing, presentation, and organizational skills. Demonstrated knowledge and expertise with technology-assisted communications and marketing.
* Experience enhancing an organization’s brand and continually elevating the institutional profile.
* Experience in institutional/organizational strategic planning, making strategic decisions and leading others toward strategic goals.
* Experience managing a complex budget, integrating budget decisions and ensuring institutional efficiency.
* Experience building influence and alignment with key partners across the institution/organization and navigating the complexities of decentralized marketing and communications.
* Experience and expertise in crisis communication
* Proven ability to generate imaginative solutions and create cost-effective alternatives, including the ability to proactively position university experts and news stories with media outlets.

We are proud to offer a comprehensive benefits package for full-time and qualifying part-time employees. Our  offers an overview of the great benefits we offer; for detailed information visit our  page.
* Completed online application
* Cover Letter / Letter of Interest addressing qualifications
* Curriculum Vitae or Resume
* At least 3 current professional references and their full contact information

The Texas A&M University System is one of the largest systems of higher education in the nation, with a statewide network of twelve universities, eight state agencies, a comprehensive health science center, Texas A&M-Fort Worth and Texas A&M-RELLIS.The A&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each employee.

Each member institution provides equal opportunity and access to all students, employees and prospective employees.
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