Sales Director

Job Description

Pay $65,000/year

At Shorehaven, we are dedicated to enriching the lives of our residents through compassionate care and unwavering support. We are seeking individuals who share our commitment to creating exceptional living experiences and who are eager to contribute to a supportive, family-like atmosphere. When you join Shorehaven, you become an integral part of a team that values making a positive difference every single day.

If you are driven by empathy and excellence, we invite you to bring your talents to our welcoming community.

Full-time benefits include:

• PTO (Paid Time Off) and Holiday Pay
  :
  Take advantage of paid time off to maintain a healthy work-life balance.
• Daily pay
  :
  Get paid daily, providing you with financial flexibility and control over your earnings.
• Health/Dental Insurance
• 401K with employer match
  :
  Plan for your financial future with our 401k program.
• Life Insurance
  :
  Company paid life insurance
• Short and long-term disability
  :
  Financial security while you recover from an injury that puts you out of work
• Referral Bonuses
  :
  Refer qualified candidates and earn rewards
• Tuition Reimbursement
  :
  Invest in your education with our support
• Employee Assistance Program
  :
  Connecting our employees with resources for handling personal challenge

The Sales Director’s primary responsibility is to maintain or exceed budgeted occupancy and revenue. The Sales Director position is responsible for internal and external sales functions to include lead generation as well as closing sales. The Sales Director develops and executes sales and marketing plans to include marketing events as well as networking with local civic groups, businesses, and medical and non-medical professionals.

The Sales Director manages all leads, utilizing a lead management system and referral source database for tracking results. In communities with more than one sales associate, the Sales Director may also directly supervise and manage another sales associate.

• Meet or exceed budgeted occupancy and revenue.
• Meet or exceed established Key Performance Metrics (KPI’s).
• Utilize The ENGAGE Experience sales process for internal and external sales functions.
• Lead the creation of Strategic Sales and Marketing Trimester Plans with support from the Executive Director, Regional Director of Operations, and Regional Director of Sales.
• Effective and successful execution of the Strategic Sales and Marketing Trimester Plans.
• Appropriately plan and allocate marketing expenditures.
• Adhere to the GMI Brand Style Guide with utilization and creation of any public-facing materials and press releases.
• Maintain a current Competitive Marketing Analysis (to be updated at least twice each year).
• Pre-qualify sources of professional referrals in order to determine their eligibility to send qualified potential residents to the community.
• Establish and maintain a professional relationship with key figures that have the ability to make or influence referrals to the community.
• Conduct business development appointments, events, and presentations with key figures and their associates (i.e., physicians, medical professionals, rehabilitation hospitals, non-medical professionals, etc.) in order to build relationships and generate referrals.
• Close sales by responding promptly and guiding residents, families, and/or advisors with making decisions; provide appropriate referrals and resources.
• Establish a flexible work schedule that supports the demands of the community outside of typical business hours as needed to provide visits, respond to telephone inquiries, give presentations, set appointments with qualified prospects in order to close sales.
• Maintain accurate and current information within the CRM to include lead management as well as referral source management.
• Partner with the Executive Director to establish a sales culture within the community.
• Train and coach associates on telephone etiquette/ inquiry process, visits, customer service.
• Establish a thorough, working knowledge of base rates and care costs within assigned community and adjust with changes as necessary.
• Maintain resident,…