Marketing Content Creator - Brand Engagement

Marketing Content Creator - Brand Engagement

WTOV 9 in Steubenville, Ohio is currently seeking a talented Marketing Content Creator to join our Creative Services Team. The successful candidate must be able to create, conceptualize, script, shoot and edit compelling content to promote news and programming products across all digital and linear broadcast streams. Be a team player in a fast-paced environment and understand the power of social media.

Responsibilities include:

• Create promotional and commercial content (including video and graphics for social media, broadcast TV, and other delivery streams) for clients of the station
• Write compelling copy that maximizes the impact on audiences on each platform
• Monitor past-performance and data analytics
• Interact with News, Marketing and other management to ensure created content adheres to station brands and goals
• Look for new and innovative ways to create marketing content that will reach our audience efficiently
• Ability to meet tight deadlines is key
• Participate in Station events including appearances within the community
• Ability to work with colleagues and clients across multiple markets
• Other responsibilities as assigned
• Ability to work flexible schedule

Required

Skills and Experience:

• Experience in writing powerful, attention-grabbing copy
• A college degree and previous experience in social or broadcast content creation (professionally or academically)
• Proficient with Adobe Premiere, After Effects, Photoshop, and Illustrator
• Must be able to create, conceptualize, script, shoot, and edit cutting edge content while also managing deadlines
• Professional shooting skills and good understanding of graphics and visual effects
• Strong verbal, written and organizational skills with attention to detail
• Strong interpersonal skills and the ability to guide clients through the creative process
• Knowledge of the top social media platforms and best practices for posting
• Highly creative and strong communication skills

EEO AND INCLUSIVITY: Sinclair is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.