Assistant Store Manager

About The Role

Our Assistant Store Managers are at the heart of our business acting as our biggest brand ambassadors. Often the first point of contact for customers visiting our network of showrooms, they are both inspired and empowered to support our customers in growing their homes by assisting them in choosing the perfect pieces of furniture and accessories from our broad range of products.

They achieve this with every customer by being commercially minded and adopting a consultative sales approach using their expert knowledge of our comprehensive product range to deliver an exceptional experience on every occasion. In addition, they work closely with the Store Manager to support the store's overall success and step up to manage in their absence.

This commitment to high performance is recognised and rewarded through our generous, industry-leading uncapped commission scheme, which ensures that all our Retail colleagues are rewarded for their dedication and hard work.

Note:

The original content has a section titled Core Responsibilities which has been reframed as Responsibilities. If you prefer to keep the original wording, we can adjust accordingly.

• Take ownership of overall showroom sales performance and effectively manage all areas of the business to ensure targets are consistently achieved.
• Maximise showroom profitability by developing a culture where highly motivated individuals can successfully meet and exceed targets.
• Support continual performance improvement of Retail Sales Advisors and Assistant Store Managers by regularly setting clear expectations and developing the team through sales observations, feedback, training, and reviews.
• Recruit and onboard industry-leading Retail Sales Advisors by following recruitment and probation guidelines.
• Ensure the showroom is fully compliant in all areas of Health and Safety, finance, sales, FCA Regulations, GDPR, and stock control.
• Create a safe, comfortable, and up-to-date trading environment, ensuring the showroom is always ready to trade, displaying the correct promotional activity, and inviting our guests.
• Work with the team to share their expert knowledge of extensive product ranges and services and provide all customers with an exceptional experience.
• Utilise systems to ensure all customer information is processed compliantly, efficiently, and correctly following all Oak Furniture land procedures and policies.
• Encourage and deliver a seamless omnichannel customer journey by recommending and using digital resources and marketing tools to help customers make informed purchase decisions.
• Manage daily operations of the showroom, ensuring smooth and efficient functioning.
• Coordinate with the Visual Merchandising Team to ensure that all displays are up-to-date and visually appealing.
• Foster a positive and collaborative team environment, encouraging open communication and teamwork.
• Conduct regular team meetings to update colleagues on performance, new products, and company policies.
• Develop colleagues using all available tools and resources to ensure all team members have the skills and knowledge required to perform their roles effectively.
• Analyse sales data and market trends to develop strategies for increasing sales and profitability.

• Capable of leading, coaching, and developing a competitive sales team that consistently meets their goals and targets.
• Effective leader who leads by example and can communicate confidently and clearly through daily management of shop floor behaviours.
• Build colleague's commitment and energise them to work towards goals and targets.
• Experience in successfully managing a large turnover retail store, ideally from a furniture retailer or heavily incentivised big-ticket sales environment.
• Proven track record of delivering successful businesses that operate within a consultative selling environment.
• Experience in leading sales teams to sell and promote products and services in an informative, engaging, and professional manner by demonstrating in-depth knowledge of the extensive product range.
• Understanding of the regulatory frameworks associated with this sector and role, with relevant experience…