Director of Sales & Marketing

Overview

Are you a relationship-driven sales leader with a passion for helping families find the right senior living solution? Legacy Retirement Communities, part of Western States Lodging & Management, is seeking an experienced Director of Sales & Marketing to lead occupancy growth, revenue performance, and community visibility while exemplifying our Personal Touch Culture.

This role is ideal for a confident, self-directed professional who thrives in a fast-paced environment, builds strong referral partnerships, and delivers results through consultative selling and purposeful marketing strategies.

Compensation: $60,000/year, depending on experience, plus commissions

Benefits: Health, dental, vision, and life insurance, 401k with a company match, HSA, etc.

What You ll Do

As the Director of Sales & Marketing, you will own and lead all sales and marketing efforts for the community, including:

Sales & Occupancy Growth

• Respond promptly to inbound inquiries via phone, email, and web (within 24 hours or sooner)
• Qualify leads, guide families through the decision-making process, and close sales
• Conduct in-person and virtual tours and manage walk-ins
• Maintain a healthy, active sales pipeline using the Sales Board and CRM
• Forecast occupancy and revenue through daily and weekly sales analysis
• Meet or exceed budgeted occupancy and revenue goals
• Track and manage move-ins, move-outs, deposits, and referral activity

CRM & Sales Standards

• Maintain accurate, detailed CRM records and next-step follow-ups
• Implement Personal Touch Selling Competencies and Legacy Sales Standards
• Ensure consistent follow-up, pipeline progression, and reporting
• Provide weekly sales plans of action using the GROW template

Marketing & Brand Visibility

• Partner with the Legacy marketing team to execute community marketing plans
• Support social media content, Google review strategies, and promotional materials
• Assist with marketing campaigns, events, and outreach initiatives
• Ensure all marketing collateral aligns with brand standards
• Maintain inventory of tour kits and promotional materials

Referral & Community Outreach

• Build and sustain purposeful relationships with professional referral partners
• Participate in networking events, expos, health fairs, and local organizations
• Track outreach activity and events in the Marketing Health Board
• Serve as a central referral resource for families and professionals

Leadership & Collaboration

• Collaborate with the Executive Director and department leaders to support sales efforts
• Coach and support team members when applicable
• Ensure the community is tour-ready, staged, and marketable at all times
• Assist with sales and marketing budget management
• Maintain confidentiality and compliance with company policies and licensing regulations

What We re Looking For

• Proven sales and marketing experience (senior living, hospitality, or healthcare preferred)
• Strong relationship-building and presentation skills
• Confident communicator with excellent listening abilities
• Highly organized, self-motivated, and results-driven
• Comfortable working in a dynamic, on-the-go environment
• Proficient with CRM systems and basic computer applications
• Team-oriented mindset with a commitment to service excellence
• Ability to adapt quickly, manage priorities, and drive continuous improvement

At Legacy, we believe in a Personal Touch
Culture, building trust, delivering exceptional service, and creating meaningful connections with residents, families, and referral partners. You ll be part of a mission-driven organization that values professionalism, collaboration, and growth.

Apply today to help families find home and help our community thrive.