Marketing Manager Corporate Pensions

At M&G our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years we have a long history of innovation in savings and investments combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments Asset Management and Life work together to provide access to balanced long-term investment and savings solutions.

Through telling it like it is owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and offer workplace adjustments to ensure you have the support you need to succeed in your role.

The Role Marketing Manager - Corporate Pensions(12 month Fixed Term Contract)

The Marketing Manager will be responsible for redefining and executing key marketing support collateral for M&Gs Corporate Pensions Workplace propositions. This role requires a strategic thinker with a proven track record in taking products and propositions to market ensuring theyre effectively communicated and positioned to the target market. The successful candidate will be able to demonstrate creativity in storytelling format key messaging and crucially a critical understanding of the distribution process to ensure delivery of the right collateral and support for Client Managers to maximise business from existing supporters and new audiences.

Key Responsibilities:

• Work with key stakeholders in Marketing Distribution Proposition and Customer Comms to refine and implement a comprehensive take-to-market strategy for M&Gs range of Workplace with a key focus on supporting Distribution colleagues in their conversations with employers Schemes and Advisers.
• Develop and deliver compelling marketing collateral that effectively supports Client Managers and their clients through the recommendation journey
• Craft compelling narratives that effectively communicate the value proposition to key target markets.
• Select and optimise channels for maximum reach and impact.
• Define design and execute innovative marketing formats and campaigns.
• Identify the specific needs of audience segments to create engagement and action with them
• Collaborate with content digital communications and events teams to ensure cohesive and impactful delivery.
• Utilise data visualisation tools to enhance storytelling and presentation.
• Coordinate cross-functional input to bring marketing collateral and go-to-market strategy to life.
• Reflect an astute understanding of the distribution process in the creation of effective support and collateral for the Client Managers.
• Through the development of compelling marketing collateral support execution of integrated marketing plans and campaigns managing strategy creative and media briefings execution budgeting and reporting.
• Ensure effective campaign management to deliver and measure multi-channel marketing campaigns including events video thought leadership digital (including SEO) and social media.
• Use measurement evaluation and reporting on marketing collateral performance to inform and shape future plans.
• Analyse data and feedback to continuously improve marketing strategies and execution.

Key Knowledge

Skills & Experience:

• Proven experience in successfully taking products and propositions to market and delivering against growth targets
• Experience in Corporate Pensions Workplace and B2B and/or wider financial services is preferrable but not essential
• Demonstrable creativity in storytelling optimising channel choice format key messaging and audience targeting.
• Strong project management and leadership skills with the ability to coordinate input from various teams.
• Excellent communication and interpersonal skills.
• Understanding of data visualisation tools and techniques.
• Ability to work collaboratively in a fast-paced environment.

Work Level: Manager/ Expert

Reporting to:
Head of Corporate Risk and International Solutions Marketing

Recruiter:
Phoebe Ewers

Location:

Hybrid - based in either Stirling or Edinburgh. Colleagues are expected to work from the office 2 - 3 days per week

What we offer:

Were dedicated to supporting your wellbeing and helping you thrive both at work and beyond. Our benefits are designed to help you balance your professional and personal life and financially plan for the future.
Our UK benefits include
:

• A valuable pension scheme of up to 18% (13% made up of employer contributions and 5% employee contributions).
• Access to our Share Save and Share Incentive Plan alongside financial wellbeing and support services to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave (including bank holidays) with the opportunity to purchase up to five extra days. Our Time Off When You Need It policy gives you the flexibility - to balance work and personal commitments.
• Our market-leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity…