Marketing Coordinator – Cira Nutrition

Location: St. John's, NL (In-office required)

Cira Nutrition is a Canadian, women-led supplement brand focused on making wellness approachable, enjoyable, and easy to fit into real life. From hydration and energy to everyday wellness, we create great-tasting products designed with women and their routines in mind.

Based in St. John's, Newfoundland, Cira is part of the Nutra Holdings portfolio and is growing across e-commerce, Amazon, and retail. Our team is collaborative, creative, and always looking for new ways to grow, while staying true to what makes the brand feel fun, relatable, and distinctly ours.

We're looking for a Marketing Coordinator who can bring organization, creativity, and a strong understanding of social media to Cira's day-to-day marketing.

A major focus of this role will be keeping our social channels moving. You'll manage the social media calendar, coordinate and publish content across platforms, write social copy, and engage with our community, while ensuring upcoming launches, campaigns, and creator content are reflected across our channels.

You’ll also support our growing creator network by researching potential partners, coordinating social collaborations, engaging with existing creators, and assisting with gifting and influencer activations.

We also want someone who isn’t afraid to pick up their phone and create. From capturing behind-the-scenes moments from content shoots to events, filming staff content or jumping on a relevant trend. You’ll help create organic content that gives our community a look at the personality and people behind Cira.

You’ll work closely with our marketing and creative teams, so being able to manage multiple priorities, communicate clearly, and keep projects organized will be key. We're looking for someone who genuinely understands social media and digital culture, has an eye for engaging content, and is excited to contribute ideas while taking ownership of execution.

• Social Media Calendar Management:
  Own and maintain Cira's social media calendar, coordinating upcoming content, campaigns, product launches, creator collaborations, and key brand moments across all active platforms.
• Multi-Platform Publishing:
  Manage the scheduling and publishing of content across Instagram,Tik Tok, and Linked In, ensuring content is accurate, on-brand, and published on schedule.
• Social Media Copywriting:
  Write and adapt captions and social copy across platforms while maintaining Cira's brand voice and messaging.
• Social-First Content Creation:
  Capture organic, social-first content for Cira's channels, including behind-the-scenes moments, staff content, office culture, events, product moments, and trend-based videos. Be comfortable filming quick, engaging content on a phone and getting team members involved when needed.
• Community Management:
  Monitor DMs, comments, tags, and mentions across social. Respond to general questions, engage with our community, and route customer service inquiries to the appropriate team when needed.
• Trend & Content Research:
  Stay on top of emerging social media, wellness, fitness, and lifestyle trends and proactively bring relevant content ideas and opportunities to the team.
• Creator Community Engagement:
  Maintain regular engagement with Cira's creator community by liking, commenting, and resharing relevant content while identifying opportunities to strengthen relationships and amplify creator content.
• Creator & Influencer Prospecting:
  Research and identify new creators, influencers, and athletes who align with Cira's brand, audience, and upcoming campaigns, helping grow our creator network across Instagram and Tik Tok.
• Influencer & PR Support:
  Support the day-to-day coordination of creator…