Channel Marketing Manager

Location: San Juan de Terranova

Channel Marketing Manager Salary: $80,000 - $110,000 (plus benefits and vacation)
Department:
Marketing

Reports To:

Director of Channel Partnerships

Location:

Hybrid (Thornhill, ON, Canada)
Role Type:
Full-Time

About Us:

At Wellness Living, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We're a customer-first company that values excellence, accountability, and adaptability, and we're looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.

Our culture is guided by four core values that shape how we work and grow together:

Customer First
- We approach every challenge with a deep commitment to our customers' success and happiness.

Excellence
- We hold ourselves to a high standard and strive for exceptional execution in everything we do.

Accountability
- We take ownership of our decisions, actions, and results.

Adaptability
- We embrace change, stay flexible, and continuously evolve in a dynamic world.

If these values resonate with you and you meet the qualifications for this role, we'd love to hear from you!

Role Overview :

We are seeking a Channel Marketing Manager to grow referral revenue through Wellness Living's partner network and customer-referral program. Reporting to the Director of Channel Partnerships, you will own partner marketing - from event activations and email invitations to social strategy, follow-up, and partner-led content - and you will manage the customer-referral program end to end. You will also run The Founders' Journey podcast and Customer Champions, Wellness Living's Customer Advisory Board of operators who preview features and give product feedback.

The job is to deepen partner and customer relationships and turn those relationships into more referrals. You will work closely with Channel Partnerships, Product, Customer Success, Events, Creative, and the VP of Marketing.

Success is measured on partner- and customer-sourced referral pipeline, stronger customer-referral program performance, and consistent partner content that makes the network easier to activate.

Key Responsibilities:

Partner Marketing Own partner marketing across activations, partner events, email invitations and follow-up, and partner social strategy.

Plan and run partner event marketing: pre-event outreach, invitations, on-site or virtual activation support, and post-event follow-up that deepens the relationship and produces referral activity.

Coordinate and produce partner-related content - webinars, podcast interviews, expert interviews, social content and related assets - that showcases the partner network and gives partners something they want to share.

Use that content and those events to strengthen partner relationships and drive more partner-sourced referral revenue.

Identify potential partners through program work and introduce them to Channel Partnerships for follow-up. You do not own partner contracts or conversion.

Customer Referral Program Manage the customer-referral program with a clear goal: increase customer referrals overall.

Own the program calendar and deliverables - activations, campaigns, email invitations, and follow-up sequences that give customers a reason to refer and make it easy to complete the referral.

Build and ship stronger referral assets and campaign packages (email, landing support, social copy, and partner/customer talking points) and measure what actually produces referrals.

Work with Channel Partnerships on targeting, timing, and handoff of referral-ready conversations.

The Founders' Journey Podcast Own the podcast calendar, guest booking, recording…