Digital Marketing Advisor, Creative Strategy

About the role

We’re looking for a Digital Marketing Advisor, Creative Strategy to join our team!

Do you currently have an expertise in digital creation, and are interested in learning and growing further in that field? Are you a leader who inspires and motivates colleagues and partners to go the extra mile?

As an advisor in digital creative strategy, you will develop the creative strategy for belairdirect, Intact and National Bank Insurance digital marketing campaigns.

We are seeking someone with a keen sense for creative advertising, proficient in the most effective user acquisition techniques and balancing efficiency with creativity. Working closely with other digital channel experts, you will play a key role in helping our brands achieve profitable growth. You will balance strategy, innovation and action to achieve the desired results.

What you'll do here:

• Develop the creative strategy from the perspective of creatives and landing pages, based on our audience segmentation and objectives, to improve campaign relevance and performance.

• Manage advertising material production, optimize creatives and landing pages across the purchase funnel with the assistance of external partners, internal web designers and developers.

• Design impactful advertising messages aimed at attracting the attention of our target audiences.

• Conceptualize innovative creative approaches in a paid advertising context.

• Continuously analyze performance, identify opportunities for growth, coordinate and implement testing strategies with the assistance of digital media strategists to achieve each brand’s business objectives.

• Analyze and understand customer needs and channel contexts and proactively propose new, adapted and effective advertising ideas and approaches.

• With the assistance of our marketing experts, ensure consistency in full-funnel, cross-channel and multi-brand digital creatives to leverage learnings, improve overall campaign effectiveness and user experience.

• Develop digital creative production using new internal and external platforms (maximize use of AI).

• Work with marketing teams, digital platforms and creative agencies to ensure consistency among implemented marketing initiatives.

• Participate in developing our processes, tools, reporting in the face of the growing needs for creative production within our team.

• Drive change and actively promote innovation by following Internet trends and challenging the status quo.

What you bring to the table:

• Undergraduate degree in marketing or communications, or equivalent.

• 5+ years of experience in digital marketing, including experience in producing and/or writing content.

• Good understanding of online customer behaviour and digital marketing techniques, from brand awareness to acquisition tactics and transactional experiences.

• Good understanding of digital channels and platforms (SEM, Display, Video, Social media)

• Experience in advertising material design/digital marketing message creation.

• Results-oriented, you have a strong analytical mind.

• Well organized and excellent at project management, you easily handle situations with multiple stakeholders to manage, and you can manage tight deadlines.

• Solutions-driven mindset, not afraid to challenge status-quo, and innovate.

• Approaching things with a positive attitude, you are a high-energy person, with a collaborative approach.

• You love working in a fast-pace, rapidly changing environment.

• Excellent oral and written communication skills in French and English - Need to interact on a regular basis with both English and French-speaking clientele and colleagues across the country

This position is a 15 month contract opportunity.

What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can…