Key Account Manager - Fashion

Overview

Purpose & Overall Relevance for the Organisation:
To drive profitable and sustainable market share growth within assigned key account(s) in the fashion channel while respecting adidas (target) brand image

• To represent the assigned account(s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
• To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior
• To sell-in and agree on sell-out support and formalize this by Account Marketing Plans jointly with the account(s) and Fashion Sales Lead.
• To monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
• To support negotiation and enforcement of adidas trade investment
• To measure progress on own KPIs
• To report to all superiors along guidelines (KAM standard reports)
• To monitor and report on customers and competitors activities and propose/initiate/take actions
• To provide realistic plans and forecasts on customer performance
• To ensure customer compliance with agreements

• None

• Buyers (across all accounts), All Sales, RSM, Respective BU’s, Trade Marketing, Brand Marketing, Sales Planning, Business Planning, Customer Service, Credit Management, Finance

• To grow Market shares within assigned KA(s) and categories
• To ensure our products are displayed in the best space / locations
• To deliver sustainable Net Sales targets / forecasts

• Proven experience in Selling and Negotiating
• Strong communication skills: written, oral and presentation
• Strong industry knowledge, across divisions of footwear, apparel and accessories
• Understanding of local markets’ consumers, accounts, economic environment and commercial needs

• Proven experience within a Key Account Selling Environment
• Degree in sports or fashion related subject or relevant industry experience
• Proven sales experience ideally within the sport / fashion sector