Area Sales Manager

Company Description

BFT Automation is an Italian company that is part of the Somfy Group. It designs and manufactures a wide range of access automation equipment. With over 40 years in the industry, we are a market leader in security automation products and are known for product quality, excellent customer service, and expert technical support. While we are most widely known for our gate automation products, we also design and manufacture an extensive range of traffic barriers, automatic bollards and motorized head units and controls that automate the opening of a wide variety of doors.

This gives us the capability of providing the key technology components needed by any access security project for any industrial, commercial, or residential site.

Our products include a range of electromechanical and hydraulic motors that can open gates of various weights and sizes, garage door operators, traffic barriers and bollards, automatic door motors, control panels, transmitters, and a variety of safety accessories. The company is headquartered in Schio, Northern Italy, and turns over in excess of 150 million Euros. It sells its products worldwide through fully owned country subsidiaries such as our business in the UK as well as through independent distributors across the globe.

In the UK, BFT sells its products to a variety of installers, including specialist gate installers, security companies, metal fabricators, and fencing contractors. These professionals provide entrance security systems to both domestic and commercial/industrial customers. We operate primarily as a product sales, support, and distribution business, with two locations in the UK: an office and distribution centre in Stockport, Cheshire, and an additional office in Swindon, Wiltshire.

As an Area Sales Manager for the region
North West, North East and Scotland
, you will manage and expand the B2B customer base, fostering strong, profitable relationships throughout your region. This role is crucial in achieving our strategic sales objectives, not only by retaining revenue from existing customers but also by expanding our customer base through a hands‑on, consultative, value add approach.

As a pivotal commercial advisor, you will be committed to mutual growth with your customers by leveraging your industry knowledge and technical expertise. This is a multifaceted role where your industry acumen, technical knowledge and highly developed relationship skills will give you a real competitive edge that will enhance your personal success as well as the strength of our brand. The Area Sales Manager will report directly to the UK Sales Manager and will have the following responsibilities:

• Manage (sales & relationship management) B2B customers (installers and distributors);
• Act as a commercial advisor and provide guidance for mutual growth;
• Maintain relationships with existing customers by providing timely and comprehensive information about products and/or services, as well as preparing proposals on new opportunities;
• Support customers with technical issues both on‑site and at their premises through advice and problem‑solving with a view to training, as well as meeting customer satisfaction;
• Help achieve the sales budget of the professional channel through strong account management and helping installing customers to win business opportunities (taking into account both a push & pull strategy);
• Acquire new customers within existing and/or new market segments, with a proactive policy towards prospects;
• Provide input (market share, price evolution etc) for the budget process of the company;
• Analyze the volume, turnover and product portfolio mix by customer and share this information internally with the departments involved;
• Prepare and achieve regional plans after analyzing the market and mapping accounts;
• Collect, interpret and share market information: customers, competitors, and potential new channels/customers;
• Monitor developments on the market and, if necessary, provide a timely response, for example, regarding product developments of competitors;
• Analyze this market information and propose expansion options (new business opportunities);
• Advise on market developments and trends as input for the company's strategy.

• A proven sales track record of at least 5 years within the UK construction sector, ideally selling to the installation community and being directly involved in commercial specification work;
• Proactive and driven:
  Highly self-motivated, with proven initiative and a consistent track record of surpassing sales targets;
• Good understanding of technical products to assess the technical feasibility of the customer's needs (calculation, list of measures, etc.);
• Extensive travel across the North East and Scotland, including regular overnight stays, is a core requirement of this role. Candidates should ideally be based in the North West;
• Experience with working in an international organization in a technically oriented industry.
• Advanced…