Director, Sponsorship & Ticket Sales; University Pacific

Director, Sponsorship & Ticket Sales (University of the Pacific)

Location:

Stockton, CA. This on‑site role is a departmental head position responsible for all sponsorship sales, activation, and fulfillment, as well as ticket and club donation sales and retention.

Playfly Sports is looking for a Director, Sponsorship & Ticket Sales to join our team in Stockton, CA.

• Oversee sales of ticketed sports and club donations through outbound and inbound sales.
• Conduct daily sales and relationship cultivation phone calls, messages (electronic, mailings, etc.) with season ticket holders, sponsors, businesses, individuals, groups and prospective buyers.
• Service the inbound ticket sales phone line to answer general fan questions and sell ticket packages.
• Prospect and target new sales opportunities to include season tickets, group tickets and club donations.
• Provide superior customer service to university fans.
• Develop and execute approved Annual Business Plan and Operating Budget.
• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes.
• Lead in the development of ticket marketing, game promotions, and ticket pricing tactics.
• Ongoing development of New Ticket Sales program in the following areas: new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting.
• Manage a book of business of donors and season ticket holders.
• Track and report daily, weekly and monthly sales figures and relevant accountability.
• Serve as a member of the external operations team.
• Hit and surpass annual sales goals; team and personal.
• Create key sales strategies and go‑to‑market plans that generate long‑term revenue.
• Retain and grow existing partnerships while creating new ones through a relationship‑based approach.
• Own reporting and prospect pipeline in a way that communicates well to all stakeholders.
• Manage and track all marketing inventory while creating new assets and owning the fulfillment process.
• Lead sponsorship sales presentations that execute against short and long‑term department objectives.
• Create and deliver marketing contracts and agreements.
• Assist with corporate hospitality, tickets, in‑game promotions and other activities.
• Provide Proof of Fulfillment for in‑venue sponsorship elements.
• Meet and exceed annual department and individual sales goals.
• Develop and execute approved annual business plan and operating budget.
• Recruit, hire, train, retain, and lead ticket sales and service team members who are focused on new business, group sales, retention, and ticket service (box office/ticket operations).
• Exceed client expectations in revenue generation and customer service.
• Evaluate team members performance and development through consistent coaching with a clear and individualized development plan.
• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes.
• Other job‑related duties as assigned.

• 3-5 years in a revenue‑generating role and minimum of two (2) years in a sales leadership position.
• 1 year Sponsorship Sales experience preferred.
• Experience with box office and ticket operations duties preferred, but not required.
• Bachelor’s degree is preferred but not required.
• Proven track record of success around sales and service for both tickets and sponsor ships.
• Strong work ethic, honesty, open to learning, passion for sports revenue, positive attitude, leadership, and high levels of productivity.
• Experience with ticketing software and CRM program preferred.
• Problem‑solver, intrinsically motivated, consistent, and ability to prioritize well.
• Computer proficient (Microsoft Word, Excel, Outlook, PowerPoint) and detail oriented.
• Excellent communication, presentation and listening skills.
• Strong organizational and time‑management skills.

• The work is sedentary in nature.
• Walking, standing, bending and carrying of light office items is required.
• The work is typically performed in an adequately lighted and climate‑controlled office environment.
• May require occasional travel.

Actual…