Field Marketer

Description

Position at VIPRE Security Group

At Vipre Security Group, we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. In this pivotal role, you will be the force behind our local brand presence, translating global cybersecurity strategies into high-impact regional campaigns. We are looking for a commercially minded marketer who can bridge the gap between digital strategy and sales execution, ensuring VIPRE remains the partner of choice in a competitive landscape.

• Regional Strategy & Execution:
  Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
• Event Management:
  Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive round tables.
• Sales Alignment:
  Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
• Budgetary Oversight:
  Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
• Content Localisation:
  Serve as the primary liaison to the global content team to produce and distribute marketing collateral (brochures, presentations, and sales kits) tailored for the British audience.
• Marketing Automation:
  Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
• Channel Strategy:
  Drive both "to-partner" and "through-partner" marketing strategies to strengthen our channel ecosystem.
• Partner Enablement:
  Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.

• Proven Field
  
  Experience:
  
  Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
• Communication Excellence:
  Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
• Analytical Mindset:
  Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
• Strategic & Creative Thinking:
  Ability to think "outside the box" to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
• Technical Proficiency:
  Hands‑on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
• Project Management:
  Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
• Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer‑centric mindset that prioritises delivering value.
• Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.

VIPRE Security Group, part of Ziff Davis Inc. (NASDAQ: ZD), is an award‑winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organization that protects millions of consumers and businesses including some very well known brands. Backed by cutting‑edge machine learning, one of the world’s largest threat intelligence clouds and real‑time behaviour monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats.

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity and Martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, Retail Me Not , PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), Root Metrics, Everyday Health, Baby Center, Moz, iContact and Vipre Security.

Vipre Security Group offers competitive salaries in addition to robust,…