Demand Generation Manager

Demand Generation Manager

Salary: £42-£45k with OTE £50k

We are looking for someone based near any of the following locations: SK8 7ES
(Cheadle), ST1 5PJ
(Stoke-on-Trent)

Are you a growth-focused marketeer who loves turning strategy into measurable results? Do you thrive in fast-paced environments where data, creativity, and performance meet?

An exciting opportunity has arisen at LSC for a hands‑on Demand Generation Manager to drive awareness, engagement, and lead generation across our national B2B and B2C audiences.

We’re looking for a results‑driven, analytical, and creative marketer to own our end‑to‑end demand generation strategy — from campaign planning and content creation to lead capture and conversion. You’ll combine marketing automation, paid media, and insight‑driven decision making to fuel both our school partnerships (B2B) and parent engagement (B2C).

Working as part of the management team, you’ll lead our marketing function with a focus on ROI, pipeline growth, and customer acquisition. This is a hands‑on role for someone who enjoys both strategy and execution.

• Develop and deliver an integrated national demand generation strategy aligned to company growth goals.
• Own key marketing performance metrics, including lead volume, cost per lead (CPL), conversion rate, and return on investment (ROI).
• Lead, coach, and develop a small marketing team — setting clear priorities, KPIs, and rhythms.
• Manage marketing budgets and allocate spend for maximum impact.

• Design and execute multi‑channel campaigns (email, paid social, paid search, organic, and partnerships) across B2B and B2C audiences.
• Create and test conversion pathways — landing pages, CTAs, and lead magnets — to optimise the customer journey.
• Build automation and nurture sequences within Hub Spot to engage and convert leads effectively.
• Develop and maintain a content calendar aligned with seasonal peaks, new product launches, and national campaigns.

• Set up robust analytics and attribution across all channels using Hub Spot, Google Analytics, and paid media dashboards.
• Track and report on funnel performance, from impressions to revenue, identifying key trends and opportunities.
• Implement lead scoring, segmentation, and personalisation strategies to improve conversion rates.
• Drive a test‑and‑learn culture, using A/B testing to continuously improve campaign performance.

• Partner with the Sales and Operations Directors to align lead generation with school acquisition and retention targets.
• Collaborate with Regional Managers and Recruitment to design campaigns that support both customer and candidate pipelines.
• Work with the Quality and Education teams to showcase LSC’s impact through case studies, testimonials, and results‑driven content.

• Position LSC as the national authority in primary PPA Cover and wrap around childcare through storytelling, PR, and digital content.
• Develop high‑quality thought‑leadership materials that strengthen trust with schools, parents, and partners.
• Ensure all marketing communications reflect LSC’s brand values, tone, and visual identity consistently.

LSC are a market leading team of primary school subject specialists delivering PPA cover, with expertise in MFL, Drama, PE, Art, Music and wrap around care in over 250 primary schools across the UK. Our trusted team of practitioners is made up of over 300 teachers, coaches, mentors, subject leads and other passionate educators. Learn more about our services for primary schools by visiting  or if you would like to see what out of school clubs we have available to parents and families, visit

• Proven experience in demand generation, growth, or performance marketing within a B2B or B2C service business.
• Strong understanding of the full marketing funnel, lead management, and conversion optimisation.
• Advanced user of Hub Spot (or equivalent CRM/automation system) Mailchimp and Google Analytics.
• Confident using paid media platforms (Meta, Linked In, Google Ads) and email marketing tools.
• Exception…