Insurance Marketing Specialist

1 day ago Be among the first 25 applicants

This range is provided by Drive Further. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Are you a dynamic, creative marketer eager to make a difference in the insurance and financial services industry? Do you have proven expertise in delivering innovative campaigns, shaping strategies, and driving brand growth? If so, this is the opportunity you’ve been waiting for!

At Drive Further, we’re an independent Collective made up of Financial and Legal Insurance, Magnus, MSL, Supportis, and Dualdrive. Together, we’re shaping the future of specialist insurance products, legal expense solutions, and customer claims handling, and we’re looking for a Marketing Lead to help us accelerate growth across MSL, Financial and Legal and Magnus Insurance.

As Marketing Specialist, you’ll take full ownership of our marketing function, driving strategy, campaigns, and initiatives that amplify the brand’s presence in competitive markets. From crafting compelling digital content to managing lead generation campaigns, you’ll help us shape our message, engage our Brokers, intermediaries, and clients, and support our 2026 expansion plans.

This is your chance to work at the heart of innovation, helping to foster relationships and deliver tailored solutions in the motor, legal expense, and financial services sectors. You’ll directly contribute to strengthening Broker partnerships and delivering measurable outcomes, ensuring compliance with Consumer Duty and FCA requirements at all times.

• Strategic Leadership: Develop and execute short and long-term marketing plans, supporting the group’s vision for sustainable business growth.
• Digital Transformation: Manage social media strategy, SEO/SEM campaigns, and website optimisation using Word Press, employing analytics to improve ROI and user engagement.
• Content Creation: Produce high-quality blogs, case studies, videos, and thought‑leadership pieces to support Broker relationships and client engagement.
• Lead Generation: Collaborate with business development and client teams to enhance sales support, implement CRM strategies, and drive impactful campaigns.
• Brand Engagement: Coordinate industry events, awards submissions, and webinars, ensuring consistent messaging and brand positioning at every touchpoint.
• Compliance and Governance: Work with Compliance to ensure all marketing activities align with FCA guidelines and Consumer Duty principles.
• Performance Insight: Monitor campaign KPIs, reporting on marketing impact and recommending improvements.

We’re looking for someone who is:

• A Proven Marketer: You have a strong track record in marketing within insurance or financial services, with hands‑on experience in CRM, digital marketing, and campaign management.
• Collaborative and Strategic: You thrive when working across teams, influencing senior stakeholders, and aligning marketing with business development objectives.
• Regulation‑Savvy: You understand FCA regulations, Consumer Duty, and Financial Promotions standards, and can ensure compliance at every stage.
• Tech‑Smart: Advanced skills in Microsoft applications, CRM platforms, and design tools like Canva come naturally to you.
• Creative and Analytical: You balance innovation with data‑driven decision‑making, optimising marketing for real results.

• Level 5 Diploma in Marketing (e.g. CIM, ILM) or Marketing Degree
• Proven CPD in Marketing within Financial Services

At Drive Further, you’ll join a forward‑thinking collective built on collaboration, innovation, and excellence. Working alongside leading brands like Financial and Legal Insurance, MSL, Magnus, and more, you’ll play a key role in shaping our marketing strategy and driving our ambitious growth agenda for 2026 and beyond.

We believe in empowering individuals, fostering professional development, and creating a culture where ideas thrive and outcomes matter. If you’re ready to lead from the front, amplify brand impact, and shape the future of marketing across our Collective, this is the place for you.