Social Media and Community Manager

Location: Cheadle

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Here at Human Appeal UK we have an exciting opportunity for a Social Media and Community Manager to join our team based in our Cheadle Office. The role will require you to be in office full time. You will join us on a full-time basis as part of an initial 1-year term. In return, you will receive a competitive salary.

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

As Social Media and Community Manager, the successful candidate will be responsible for developing, implementing, and overseeing the organisation's social media strategy to enhance brand awareness, grow online presence, and drive meaningful engagement across all digital channels. This role ensures consistent brand messaging, creates compelling content tailored to each platform, and leverages data-driven insights to optimise performance. Working closely with internal teams and external partners, the Social Media and Community Manager helps build strong online communities, supports marketing and organisational goals, and protects the organisation's reputation through effective monitoring and timely response management.

Benefits

of joining us as our Social Media and Community Manager:

• 35 days Leave
• Matched pension contribution
• Employee discounts and memberships
• Access to wellbeing hub
• Prayer facilities
• Opportunity to really make a difference!

Key duties and responsibilities of the Social Media and Community Manager:

• Audience Growth - Increase in followers/subscribers across key platform & Growth rate compared to previous periods
• Engagement Performance- Engagement rate (likes, comments, shares, saves), Average post interactions per platform & Community response rate and response time
• Content Performance- Reach and impressions per post, Video views, completion rates, and watch time & Click-through rates (CTR) on social posts
• Brand Visibility & Awareness- Increase in branded mentions and hashtags, Share of voice compared to competitors & Sentiment analysis of comments and tagged content
• Campaign Effectiveness- Performance against campaign goals (e.g., reach, conversions, traffic), ROI on paid social campaigns & Cost per result (CPR) / cost per click (CPC) / cost per engagement (CPE)
• Website & Conversion Metrics- Social media-driven website traffic, Conversion rate from social channels (e.g., sign-ups, downloads, enquiries) & Lead generation via social platforms
• Community Management- Average response time to user enquiries, Volume of resolved queries or issues & Quality and tone consistency in interactions
• Content Production & Delivery- On-time delivery of content calendar, Quality and creativity of content output & Alignment with brand guidelines and campaign messaging
• Collaboration & Stakeholder Engagement- Effectiveness working with marketing, design, HR, and external partners, Execution of cross-functional campaigns & Satisfaction of internal stakeholders
• Risk & Reputation Management- Timeliness in identifying and responding to issues, Number of escalations and effectiveness of mitigation & Monitoring of compliance (legal, brand safety, data protection)

What we're looking for in Social Media and Community Manager:
Education & Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or related field.
• Equivalent professional experience may substitute formal education.
• Industry certifications (advantageous but not essential), e.g.:
  • Social Media Marketing (Meta Blueprint, Linked In Learning, Hootsuite, Hub Spot)
  • Digital Marketing (Google Digital Garage, CIM courses)
  • Content Marketing or Analytics (Google Analytics, SEMrush Academy)

Experience & Skills

• Proven experience managing social media channels professionally.
• Ability to create engaging content (copy, graphics, video) for different platforms.
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite).
• Track record of growing online communities and improving engagement.
• Experience planning and delivering social media campaigns (organic and/or paid).
• Skilled in managing and responding to online communities, handling queries, and escalating issues.
• Collaboration experience with internal teams (marketing, HR, design) and external partners/agencies.
• Ability to manage content calendars, prioritize workload, and meet deadlines.
• Experience monitoring brand sentiment and supporting reputation management.
• Ideally, basic graphic design or video editing skills (Canva, Adobe Suite) - not mandatory.

Additional Requirements

• 2-3 years of management experience.
• Familiarity with SEO.
• Proficient in Microsoft Office Suite.
• Fluent in English; additional languages (Spanish, French, Arabic, Urdu) desirable.
• Understanding of the Muslim market and faith to ensure social media content resonates with the target audience.
• Islamic-based…