Senior Communications Manager Job Stoke area,Stoke-on-Trent England UK,Marketing / Advertising / PR

Location: Stoke-on-Trent

Overview

Location:

Remote within the UK – including occasional travel for meetings

Summary:

To manage the organisation’s daily digital presence, content creation, and platform strategy to perform comprehensive audience research, campaign planning, and strategic brand positioning with buffer tracking, influencer collaborations, and impact storytelling templates

Principal Duties

Strategy Development & Audience Research

Audience Mapping:
Identify and map key target audiences, high-value influencers, sector collaborators, and partnership opportunities.
Content Segmentation:
Build tailored content strategies for distinct audience personas, including donors, supporters, corporate partners, and influencers.
Content Frameworks:
Establish core content pillars that balance planned, high-impact campaigns with agile, real-time community engagement.
Storytelling Optimisation:
Review, refine, and streamline the workflow for capturing, producing, and distributing sensitive family and impact stories, across web sites, publications, fundraising materials, media, and social channels.
Safeguarding & Ethics:
Champion and evolve organisational safeguarding, consent, representation, and dignity guidelines for ethical content collection; produce and oversee compelling written stories and case studies for digital and print audiences, identifying opportunities to maximise their impact.
Storytelling Leadership:
Lead the organisation's storytelling approach, ensuring all content is ethically captured, appropriately documented, and aligned with organisational values and humanitarian principles.

Social Media Management & Optimization

Channel Management:
Oversee daily operations, publishing, and community engagement for Instagram, Tik Tok, Linked In, and Facebook, and explore the consistent use of new platforms.
Content Calendar:
Maintain and socialize a centralized master content calendar via Buffer to ensure cross-departmental visibility and alignment.
Brand Consistency:
Audit and optimise all social profiles to ensure consistent branding, tone of voice, and maximum organic discoverability.
Brand Ambassador:
Maintain a consistent brand identity, voice, and messaging across all channels, platforms, campaigns, and stakeholder communications.
Growth Strategies:
Implement organic growth frameworks and native platform best practices to scale community size and interaction rates.

Website Management

Content:
Own the creation, publishing, and maintenance of optimized, up-to-date website content.
Non Social Media Assets:
Produce diverse, non-social media assets including web stories, case studies, campaign collateral, fundraising text, and event/print materials.

Team Management & Coordination

Team coordination:
Working closely with and briefing international teams including videographers and photographers to capture content and provide high quality footage that allows for the documentation of our work and storytelling of the beneficiaries of our programmes.
Freelancers:
Working closely with, and managing, external contractors (including video editors and content creators) to create high quality, impactful footage that documents the work being done in a cost-effective way.
Safeguarding & Data Compliance:
Ensuring at all times the team is working in a GDPR and data compliant way; ensuring that all footage / imagery captured of programme beneficiaries keeps safeguarding and the wellbeing of children at the forefront of all work.
Cost Efficiency:
Ensuring that the team is managed in a constructive, productive and cost-effective way to maximise donor income.
Crisis Support:
Working with core and senior team members to ensure all crisis situations online are managed efficiently, sensitively and lawfully.

Execution, Campaigning & Revenue Alignment

Campaign Delivery:
Design and execute digital campaigns that align directly with organizational fundraising targets and advocacy objectives.
Influencer Partnerships:
Lead community initiatives, including influencer outreach, cross-brand collaborations, Q&As, and digital events.

General

Any other task commensurate with the role profile or as required by the line manager.

Person Specification

Qualifications

Preferred but not…