Video Content Lead (Social & AI

Video Content Lead (Social & AI) at Dexerto Company Overview

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, and social content that shapes modern entertainment culture.

Video sits at the centre of that ecosystem — and social is where it scales.

Dexerto is seeking a Video Content Lead (Social & AI) to own and scale our short-form video output across social platforms — with a primary focus on Facebook, Instagram, and Tik Tok
.

This is an initially hands‑on role for someone who understands how to build high-performing video formats, move at speed, and operate at scale.

You will play a key role in leading both the creative direction and execution of social video — developing formats, setting standards, and ensuring output consistently drives reach, engagement, and revenue.

Alongside this, you will play a key role in integrating AI into our video workflows
, helping Dexerto unlock new levels of efficiency, creativity, and scale.

This role sits at the intersection of video, editorial, audience development, and commercial
, and is critical to how we grow and monetise our social presence.

• Own Dexerto’s social video strategy across Facebook, Instagram, and Tik Tok
• Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
• Identify and capitalise on trending, reactive, and evergreen content opportunities
• Set the creative direction and editorial tone for social-first video output
• Continuously refine formats based on performance data and platform trends

• Lead the creation and publishing of high-performing short‑form video content
• Work closely with editors and producers to maintain speed, quality, and consistency
• Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
• Balance reactive output with planned, repeatable content series

• Pioneer the use of AI tools to accelerate video production and unlock new creative formats
• Implement AI‑assisted workflows to increase output and efficiency across teams
• Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
• Identify entirely new content opportunities enabled by AI tooling
• Act as the internal lead for AI‑driven video innovation

• Own the performance of social video output across key platforms
• Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
• Partner with Commercial teams to integrate branded content and paid partnerships into video output
• Track and report on performance metrics including views, engagement, retention, and revenue
• Optimise content strategy based on both audience and commercial performance
• Work closely with the You Tube and Video teams to repurpose long‑form content for social
• Collaborate with Editorial to identify stories that translate into high-performing video
• Partner with Commercial teams to deliver standout branded video executions
• Align with platform leads across Tik Tok, Instagram, X, and You Tube to maximise distribution
• Contribute a video‑first perspective to editorial and content planning

• Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
• Upskill team members and elevate overall video output across the business
• Establish scalable workflows and processes to support increasing content volume
• Continuously push for innovation in format, storytelling, and execution