Digital Marketing Assistant

My client are seeking a hardworking and enthusiastic Digital Marketing Executive to join their team on a permanent basis.

Full-time, hybrid.

This is a varied and hands-on role involving the creation and distribution of engaging marketing materials, management of website SEO and online sales platforms, analysis of performance data, and maintenance of customer databases.

• Create and distribute targeted and engaging email campaigns and product flyers, including writing copy, creating imagery, designing layouts, and ensuring messaging aligns with brand tone and style.
• Collaborate with Commercial Managers to plan and deliver sales and marketing campaigns.
• Follow up with individuals who engage with marketing campaigns to identify potential sales leads for the Commercial Managers.
• Monitor, analyse, and report on the effectiveness and return on investment of digital marketing activities.
• Manage CRM systems, including maintaining contact databases and resolving hard bounce issues.
• Create and publish targeted social media content while engaging appropriately with audience interactions.
• Produce and publish relevant and engaging blog content.
• Coordinate the collection and development of marketing assets.
• Proactively manage and improve SEO performance across all company websites.
• Manage product listings across online marketplaces including eBay, Amazon, Google Shopping, and other sales channels, monitoring performance and optimising listings where required.
• Analyse and report on website traffic, Google Analytics data, and marketplace performance statistics.
• Set up new customer prospects within the internal CRM system.
• Follow up on pro-forma invoices and overdue orders.
• Resolve customer delivery queries efficiently.
• Respond to and manage customer complaints in a professional manner.

This position offers a broad scope of responsibilities, combining back-office sales support with digital marketing and content creation activities. The successful candidate will need to be adaptable, proactive, and confident working across a range of tasks and customer groups. The role requires the ability to tailor communication styles and marketing approaches to suit varied audiences and business needs.

• Experience using email marketing platforms is desirable; however, the ability and willingness to learn new systems quickly is essential.
• Previous experience creating digital marketing content and/or website content is advantageous.
• Experience managing online marketplaces and e-commerce platforms would be beneficial.
• Excellent attention to detail.
• Strong written communication skills.
• Strong analytical skills, including experience using tools such as Google Analytics.
• A customer-focused mindset with a commitment to delivering excellent service.